Category: News

Happy New Year of the Metal Ox!

VVR International team wish you all the best for this Chinese New Year of the Metal Ox!

Dear Friends, dear Partners,

According to the Chinese calendar, 2020 was the year of the Rat, as we have not lost our sense of humor, we will say that 2020 was the year of the Pangolin… or the year of the Bat…

Despite an unprecedented and difficult context, the year 2020 was for VVR International’s teams a symbol of solidarity, cohesion, resilience, recovery, and innovation.

We hope that 2021 will be synonymous of new projects, freedom, travel, and exchange.

Once again, an excellent year 2021 to all of you.

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RAW MATERIALS INDEX RATE – DECEMBER 2018

Here-under, the index rate of raw materials in China throughout the last 6 months.

Available in PDF : Download Newsletter VVR 2018 NOVEMBER

Happy New Year of the Metal Ox!

VVR International team wish you all the best for this Chinese New Year of the Metal Ox! Dear Friends, dear Partners, According to the Chinese calendar, 2020 was the year of the Rat, as we have not lost our sense of humor, we will say that 2020 was the year of the Pangolin... or the...

SPOTLIGHT ON THE “TAOBAO VILLAGES”

Taobao : It is Alibaba’s e-commerce platform, launched back in 2003. This C2C platform gathers today over 500 millions of active users. Besides, they also developed a B2C platform in 2008 called T-Mall. These two platforms saw the transaction of some 3 trillion yuans over the year 2017. It is very likely that a large part...

ALL ABOUT THE CHINESE CALENDAR

October is a special month in China: because of the Mid-Autumn festival and the National Day (the 1st of October), Chinese enjoy a week-long holiday.  Some go on travelling, but most still use this rare holiday time to gather with their family. Life in China follows a calendar quite different from the Western one… This...

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ALL ABOUT THE CHINESE CALENDAR

October is a special month in China: because of the Mid-Autumn festival and the National Day (the 1st of October), Chinese enjoy a week-long holiday.  Some go on travelling, but most still use this rare holiday time to gather with their family. Life in China follows a calendar quite different from the Western one… This month’s article will give you a short presentation of the most important celebrations in the Chinese society, explaining not only their meaning but most importantly their impact on contemporary China. Indeed, when doing business in a country, it is essential to know about that aspect of culture, in order to seize the induced opportunities (in retail for instance), but also to understand and anticipate increase or decrease in your local activity.

To begin with, most of Chinese celebrations are linked to the Chinese lunar calendar (that also explains why they never fall on the same date). Then, some of the international day-offs are celebrated in China (women day, labor day, mother’s day, father’s day…), but their importance is likely to be different from that in the West. Lastly, a third kind of celebrations emerged during the last decade that can be compared to sales in Europe: economic actors (mostly e-commerce platforms) each launched their own annual celebrations, such as the 11/11 from Alibaba.

October

Thus, in October, Chinese enjoy one week of holidays. If these long-holidays gather two celebrations, the Mid-Autumn festival and the National Day, most of the festivities revolve around the Mid-Autumn festival, also called the Moon Festival as this is the time of the year when the Moon is the closest to the Earth. Without entering into the details of Chang’e and Hou Yi’s story which gave birth to this festival, the Moon festival is a time of family gathering, and that’s when the famous mooncakes are shared. These mooncakes can take all forms and all tastes and are sometimes incredibly expensive!

November

In November, people « celebrate » the single day. Originally a day for single people, it was popularized by Alibaba in 2009 as a consumption festival: on that day, Alibaba will offer on their e-commerce platforms incredible promotions, mostly for fashion, F&B, cosmetics, and house appliances products (see VVR’s article on this topic). Because of the popularity of this commercial operation, JD.com also launched their 11/11 : 11 days of sales… preceding Alibaba’s 11/11.

December

December is synonym of Christmas in China too, but this celebration has nowhere the same impact nor the same scope as it has in the West. In China, it is mostly about decorating the streets, the malls, one’s house and sometimes buying presents for the kids (this happens in first-tier cities mostly). In families that are the most open to the world, December might also be a moment to enjoy the Christmas delicacies imported from the West.

January-February

The Chinese New Year (or Spring Festival) is the most important celebration of the year. Happening between the end of January and mid-February, depending on the lunar calendar, these celebrations which last two weeks are the equivalent of our Christmas and New Year.  On this occasion, Chinese people enjoy their second one-week long holidays. Just like the October’s week, it is either an opportunity for travelling, or one to return home. These celebrations are rather peculiar as, for one to two weeks, Chinese big cities are emptied, train stations crowded, and most of the businesses and plants are closed. In terms of celebrations, the arrival of Spring is welcomed by several festivities, which end in the Lantern Festival, with diverse traditions: firecrackers (now forbidden in the large cities), Chinese dumplings, sticky rice balls on the eve of the Lantern Festival…, with feasts and with the exchange of gifts (the famous hongbaos: red enveloppes filled with money). For a businessman, it is important to know that while the time preceding the Chinese New Year is not recommended for new undertaking, the time that follows it is favorable to big changes and decisions.

March

On the 8th of March, China celebrates the International Women’s Day in a way that is not common in the West. Indeed, some companies give a half-day holiday to their female employees, and others offer them gifts. These traditions are less common among international companies: while not mandatory, they remain appreciated.

April

Beginning of April, Qingmingjie is another of the most important celebrations in the lunar calendar. Also called the Tomb Sweeping Festival, it is the day for Chinese people to pay tribute to their dead ones. Enjoying some days off for this occasion, they gather on their ancestors’ graves, share a picnic, clean the grave and make offerings. Yet, this festival also celebrates life and renewal. Therefore, after visiting their ancestors, Chinese enjoy outdoor activities such as flying kites.

May

After Qingmingjie comes the Labor Day, the 1st of May. Its importance is self-evident in China and bears a strong political meaning. Workers enjoy one day off and many defiles are organized in the cities.

June

Next comes the Dragon Boat Festival in June (depending on the lunar calendar). This festival is mostly known for its dragon-headed boats competitions which became a national sport in China and even exported themselves to cities like London. Originally paying a tribute to a great official of Ancient China, the Dragon Boat festival is a celebration of courage. When the sun is at the zenith, it is said to be the most favorable time of the year to try out new things. When it comes to food, the Dragon Boat Festival is the time of songzis, triangular sticky rice cakes stuffed with diverse delicacies and packed in a bamboo leaf. Just like our Christmas chocolates, songzis can be found in Chinese shops two weeks before the festival, and two weeks after.

August

The Western February’s Valentine’s Day is celebrated in the more internationalized cities. Yet, the Chinese Lover Day comes around September, on the 7th day of the 7th month of the year to be precise (according to the lunar calendar). Given the popularity of romantic behaviors (often identified with France), offering something to one’s beloved is a must-do.

All in all, days-off are an opportunity (often one of the only) for Chinese to go on holidays. The October’s Golden Week or the Spring Festival are thus important opportunities for the touristic industry and related sectors: France is still one of the first destination for Chinese tourists, whose incomes are increasing. During shorter holidays or for those families that have less income, Chinese festivals are a time of family gatherings and leisure. In all cases, abundant dinners will be prepared on these dates, with the specialties linked to the festival but also with high quality, premium products. Chinese celebrations are thus moments when Chinese consumers are willing to spend more to get premium products, a direct opportunity for European F&B businesses that often have this positioning on the Chinese market. Besides these direct opportunities, knowing the Chinese calendar is essential to understand some of the Chinese imaginary: Chinese New Year is synonym of family gathering and undertakings, Qingmingjie is about renewal and Dragon Boat Festival is assimilated with outdoor sportive activities. While some foreign companies go as far as to offering their own mooncakes and songzis (like Starbucks), which might not be needed nor even recommended for all businesses, it is important to, at least, be aware of this imaginary when designing a marketing strategy in F&B and other consumer goods.

By Manon Bellon

Image credits : Le Petit Journal

Happy New Year of the Metal Ox!

VVR International team wish you all the best for this Chinese New Year of the Metal Ox! Dear Friends, dear Partners, According to the Chinese calendar, 2020 was the year of the Rat, as we have not lost our sense of humor, we will say that 2020 was the year of the Pangolin... or the...

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2019 LIST OF EXHIBITIONS IN CHINA

Here-under a list of exhibitions happening during 2019 in China. Check out the rendez-vous not to miss in your own business sector!

June

June 3-5 –BUILDEX CHINA 2019– Shanghai

June 3-6 –AQUATECH CHINA 2019– Shanghai

June 3-6 –SNEC 13th (2019) International Photovoltaic Power – Shanghai

June 4-6 –TOPWINE CHINA 2019– Beijing

June 9-11 –EC EXPO 2019– Beijing

June 9-12 –GUANGZHOU ELECTRICAL BUILDING TECHNOLOGY 2019– Guangzhou

June 11-13 –AIE (AIRCRAFT INTERIORS EXHIBITION) CHINA 2019– Shanghai

June 11-13 –The 7th Shanghai International Aviation Services Trade Fair 2019– Shanghai

June 11-13 –FMA CHINA 2019– Shanghai

June 11-13 –INTERNATIONAL CES – ASIA 2019– Shanghai

June 11-13 –WIRE & CABLE GUANGZHOU 2019– Guangzhou

June 11-14 –ASIAN ATTRACTIONS EXPO 2019– Shanghai

June 11-15 –DIE & MOULD CHINA 2019– Shanghai

June 12-13 –OPTINET CHINA CONFERENCE 2019– Beijing

June 12-14 –15th Asia International Industrial Automation Exhibition,2019– Beijing

June 12-14 –CIEPEC 2019– Beijing

June 13-15 –CHINA (GUANGZHOU) INTERNATIONAL DIE-CASTING, FOUNDRY & INDUSTRIAL FURNACE EXHIBITION 2019– Guangzhou

June 13-16 –ITE & MICE 2019– Hong Kong

June 15-17 –THE KIDS EXPO 2019– Guangzhou

June 18-20 –CPhI & P-MEC China 2019– Shanghai

June 18-21 –CERAMICS CHINA 2019– Guangzhou

June 19-21 –China International Starch and Starch Derivatives Exhibition– Shanghai

June 19-21 –THE 25TH INTERNATIONAL PROCESSING & PACKAGING EXHIBITION– Shanghai

June 20-23 –CHINA INTERNATIONAL BOAT SHOW 2019– Shanghai

June 20-23 –EXPO LEISURE 2019– Shanghai

June 20-23 –HONG KONG JEWELLERY & GEM FAIR 2019– Hong Kong

June 25-28 –BEIJING ESSEN WELDING & CUTTING 2019– Shanghai

June 26-28 –The 19th China (Guangzhou) International Food Exhibitions and Import Food Exhibitions– Guangzhou

June 26-28 –INDUSTRIAL AUTOMATION SHENZHEN 2019– Shenzhen

June 26-28 –INTERNATIONAL HIGH-END DRINKING WATER EXPO – IHWE 2019– Guangzhou

June 26-28 –MWC (MOBILE WORLD CONGRESS) SHANGHAI 2019– Shanghai

June 26-29 – CIAAF – CHINA INTERNATIONAL AUTO AFTERMARKET FAIR 2019– Zhenzhou

June 27-30 –ASIA OUTDOOR TRADE SHOW 2019– Nanjing

July

July 1-3 –CIAACE 2019– Guangzhou

July 4-6 –INTERTEXTILE PAVILION SHENZHEN 2019– Shenzhen

July 5-7 –HONG KONG BAKERY CARNIVAL 2019– Hong Kong

July 5-7 –ISPO SHANGHAI 2019– Shanghai

July 5-8 –TAICHUNG WINE & SPIRITS FESTIVAL 2019– Taiwan

July 5-8 –TCFB 2019– Taiwan

July 8-11 –HONG KONG FASHION WEEK 2019– Hong Kong

July 10-12 –ALUMINIUM CHINA 2019– Shanghai

July 10-13 –PHOTO & IMAGING SHANGHAI 2019– Shanghai

July 11-13 –CEF – CHINA ELECTRONIC FAIR – CHENGDU 2019– Chengdu

July 17-19 –CHINA DIECASTING 2019– Shanghai

July 17-19 –ESBUILD 2019– Shanghai

July 17-23 –HONG KONG BOOK FAIR 2019– Hong Kong

July 18-21 –QINGDAO PLASTICS & RUBBER EXPO 2019– Qingdao

July 18-22 –JINNUO MACHINE TOOL EXHIBITION – QINGDAO 2019– Qingdao

July 18-22 –QINGDAO INDUSTRIAL AUTOMATION & INSTRUMENTS EXPO 2019– Qingdao

July 24-26 –CBME CHINA 2019– Shanghai

July 24-26 –COOL KIDS FASHION 2019– Shanghai

July 25-27 –LUXEHOME SHANGHAI 2019– Shanghai

August

July 30 -1 August –CHINA SMART CARD AND RFID TECHNOLOGIES 2019– Shenzhen

August 15-16  –INTERNATIONAL CONFERENCE & EXHIBITION OF THE MODERNIZATION OF CHINESE MEDICINE & HEALTH PRODUCTS 2019– Hong Kong

August 15-17 –HONG KONG INTERNATIONAL TEA FAIR 2019– Hong Kong

August 16-18 –GUANGZHOU INTERNATIONAL DRINKING WATER & PURIFICATION FAIR – DWP 2019– Guangzhou

August 16-18 –GUANGZHOU INTERNATIONAL SOLAR PHOTOVOLTAIC EXHIBITION 2019– Guangzhou

August 19-21 –The 17th China International TIRE EXPO 2019– Shanghai

August 21-23 –CNIBF SHANGHAI 2019– Shanghai

August 21-25 –PET FAIR ASIA 2019– Shanghai

August 22-24  –CHINA GLASSTEC EXPO – CGE 2019– Guangzhou

August 23-25 –CHINA LEATHER 2019– Wenzhou

August 23-25 –FISHEX GUANGZHOU 2019– Guangzhou

August 28-29 –IBTM CHINA 2019– Beijing

August 28-29 –VALVE WORLD EXPO&CONFERENCE ASIA 2019– Shanghai

August 28-30 –AIFE (ASIA INTERNATIONAL IMPORT FOOD EXPOSITION) – SHANGHAI 2019– Shanghai

August 28-30 –CFIE 2019– Shanghai

August 28-30 –CHINA INTERNATIONAL GREEN FOOD & ORGANIC FOOD EXHIBITION – SHANGHAI 2019– Shanghai

August 28-30 –NATURAL AND ORGANIC PRODUCTS ASIA 2019– Hong Kong

August 28-30 –NEPCON SOUTH CHINA (SHENZHEN) 2019– Shenzhen

August 28-30  –SBW EXPO – SHANGHAI 2019– Shanghai

August 28-30 –10th Shanghai International Catering and Ingredients Exhibition– Shanghai

August 28-30 –WORLD SEAFOOD SHANGHAI + SIFSE 2019– Shanghai

August 30 – September 1 –HCI EXPO 2019– Guangzhou

August 30 – September 1 –第十九届国际果蔬•食品博览会– Guangzhou

September

September 3-5 –ALL CHINA LEATHER EXHIBITION – ACLE ‘2019– Shanghai

September 3-5 –SIBT – SHANGHAI INTERNATIONAL BUILDING TECHNOLOGY – NEW 2019– Shanghai

September 3-5 –SPINEXPO SHANGHAI 2019– Shanghai

September 3-5 –SEAFOOD EXPO ASIA 2019– Hong Kong

September 3-7 –HONG KONG WATCH & CLOCK ‘2019– Hong Kong

September 12-15 –CHINA HELICOPTER EXPOSITION 2019-Tianjin

September 4-6 –ASIA FRUIT LOGISTICA 2019– Hong Kong

September 4-6 –CAFE SHOW CHINA 2019– Beijing

September 4-7 –CENTRESTAGE 2019– Hong Kong

September 4-7 –CIOE 2019– Shenzhen

September 9-12 –FMC CHINA 2019– Shanghai

September 9-12 –FMC PREMIUM 2019– Shanghai

September 9-12 –FURNITURE CHINA 2019– Shanghai

September 11-13 –INTERIOR LIFESTYLE CHINA 2019– Shanghai

September 17-21 –CIIF – SHANGHAI INTERNATIONAL INDUSTRY FAIR 2019– Shanghai

September 17-21 –FACTORY AUTOMATION ASIA 2019– Shanghai

September 17-21 –IAS – INDUSTRIAL AUTOMATION SHOW 2019– Shanghai

September 17-21 –METALWORKING AND CNC MACHINE TOOL SHOW 2019– Shanghai

September 18-20 –CHINA ADHESIVE 2019– Shanghai

September 18-20 –CHINA PAPER CHEM+TECH 2019– Shanghai

September 18-20 –ICIF CHINA 2019– Shanghai

September 18-20 –LED CHINA 2019– Shanghai

September 18-20 –RUBBERTEC CHINA 2019– Shanghai

September 18-20 –SIGN CHINA 2019– Shanghai

September 18-20 –UWT CHINA 2019– Shanghai

 

September 18-20 –WATERCHEM + TECH 2019– Shanghai

September 18-20 –AIRPORT & AIR TRAFFIC EXPO CHINA 2019– Beijing

September 18-20 –AVIATION EXPO CHINA 2019– Beijing

September 18-20 –WATEREX BEIJING 2019– Beijing

September 18-20 –SEMICON TAIWAN ‘2019– Taiwan

September 19-21 –CHINA HORSE FAIR 2019– Beijing

September 19-21 –VIV CHINA ‘2019– Qingdao

September 23-25 –CHINA INTERNATIONAL BLOCK AND BRICK TECHNOLOGY & EQUIPMENT EXHIBITION – BBE 2019– Guangzhou

September 24-26 –AUTOMOTIVE TESTING EXPO CHINA 2019– Shanghai

September 25-27 –LASER TAIWAN 2019– Taiwan

September 26-28 –TAIWAN AGRICULTURE WEEK 2019– Taiwan

September 26-28 –TAIWAN FISHERY AND SEAFOOD SHOW 2019– Taiwan

September 27-30 –OUTDOOR SHOW 2019-Taiwan

October

October 10-12 –CHINA INTERNATIONAL INTERNET & E-COMMERCE EXPO (CIE) 2019– Shenzhen

October 10-12 –CIHS – CHINA INTERNATIONAL HARDWARE SHOW 2019– Shanghai

October 10-13 –MUSIC CHINA 2019–  Shanghai

October 16-18 –AGROCHEMEX 2019– Shanghai

October 16-18 –CHINA KIDS EXPO 2019– Shanghai

October 16-18 –IPB 2019– Shanghai

October 16-18 –TAITRONICS – TAIPEI INTERNATIONAL ELECTRONICS SHOW ‘2019– Taiwan

October 17-19 –THS – TAIPEI HARDWARE SHOW 2019-Taiwan

October 20-23 –HONG KONG MEGA SHOW PART 1 2019– Hong Kong

October 23-25 –TPCA SHOW 2019-Taiwan

October 26-28 –CIAME 2019– Qingdao

October 27-29 –HONG KONG MEGA SHOW PART 2 2019– Hong Kong

October 30 – November 1 –ILTM CHINA 2019–             Shanghai

November

November 1-4  –CCVS – CHINA COMMERCIAL VEHICLES SHOW 2019– Wuhan

November 15-18 –KAOHSIUNG WINE & SPIRITS FESTIVAL 2019– Taiwan

November 15-18 –TAIPEI INTERNATIONAL TEA & COFFEE EXPO 2019– Taiwan

November 15-18 –TAIWAN INTERNATIONAL BEST FOOD PRODUCTS & EQUIPMENT FAIR 2019– Taiwan

November 15-18 –TAIWAN INTERNATIONAL COFFEE SHOW 2019– Taiwan

November 15-18 –TAIWAN INTERNATIONAL FOOD INDUSTRY SHOW 2019– Taiwan

November 15-18 –WINTER CHAIN STORE SHOW 2019– Taiwan

November 5-7 –ELECTRICAL SHANGHAI 2019– Shanghai

November 5-9 –EP CHINA 2019– Shanghai

November 12-14 –METRO CHINA EXPO 2019– Shanghai

November 13-15 –CIAAR 2019– Shanghai

November 25-27 –BOILER SHANGHAI 2019– Shanghai

November 25-27 –HEATEC 2019– Shanghai

November 25-28 –SWOP 2019–  Shanghai

November 7-9 –VINITALY INTERNATIONAL HONG KONG 2019– Hong Kong

November 13-15 –COSMOPROF ASIA 2019– Hong Kong

November 20-22 –ASIA BLECH 2019– Chengdu

November 28-30 –CITE – CHENGDU INTERNATIONAL TOURISM EXPO 2019– Chengdu

December

December 3-6 –AUTOMECHANIKA SHANGHAI 2019– Shanghai

December 3-6 –MARINTEC CHINA 2019– Shanghai

December 11-13 –EDME EXPO 2019– Shanghai

December 12-13 –TIM EXPO SHANGHAI 2019– Shanghai

December 9-12 –CINEASIA 2019– Hong Kong

Happy New Year of the Metal Ox!

VVR International team wish you all the best for this Chinese New Year of the Metal Ox! Dear Friends, dear Partners, According to the Chinese calendar, 2020 was the year of the Rat, as we have not lost our sense of humor, we will say that 2020 was the year of the Pangolin... or the...

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