Category: Expertise

Recruitment Agencies in China: How Companies Find the Right Talent Faster

Recruitment Agencies in China: How Companies Find the Right Talent Faster

1. Introduction

Finding the right person for the right role is one of the most consequential decisions a company makes, and one of the most time-consuming. The average time-to-hire for a mid-level professional role exceeds six weeks. In competitive talent markets like China, where demand for skilled professionals outpaces supply in many sectors, that timeline can stretch significantly longer.

Recruitment agencies exist to solve this problem. By leveraging specialized talent networks, industry expertise, and dedicated search capacity, they compress the time between identifying a need and making a hire, while improving the quality of candidates who reach the interview stage. In this guide, VVR International explains how recruitment agencies work, what they cost, the different types available, and how to choose the right partner for hiring in China and across ASEAN. We also address where recruitment agencies fit alongside other hiring solutions, like in-house HR and Employer of Record (EOR) services.

2. What Is a Recruitment Agency?

A recruitment agency is a company that connects employers with qualified candidates, managing the sourcing, screening, and shortlisting process on the employer’s behalf. The agency’s role is to deliver a curated shortlist of candidates who meet the client’s requirements, saving internal teams from the time-intensive work of sourcing and initial screening.

It is worth distinguishing between two common terms that are sometimes used interchangeably:

  • Recruitment agency (employer-facing): Hired by companies to find candidates. The employer pays the fee. The agency’s client is the hiring company.
  • Job agency or job placement company (candidate-facing): Works directly with job seekers to help them find positions. Sometimes called “companies that find jobs for you.” In practice, many agencies operate on both sides of the market, but the fee structure and primary accountability differ.

For B2B hiring purposes, where companies are looking to build teams in new markets, the relevant model is the employer – facing recruitment agency. To sum up, a recruitment agency helps companies find, screen, and shortlist qualified candidates faster. For businesses hiring in China, the right agency can improve candidate quality, reduce time-to-hire, and strengthen market access.

Laptop screen with recruitment search interface explaining what a recruitment agency is and how it helps employers hire qualified candidates.

A recruitment agency helps employers source, screen, and shortlist qualified candidates faster and more efficiently.

3. Types of Recruitment Agencies

Not all recruitment agencies operate in the same way. The right model depends on the seniority of the role, the urgency of the hire, and the market where you need talent. In practice, the terms recruitment agency and staffing agency are often used interchangeably, but their service models can differ depending on the role type and contract structure.

Agency Type Best For Typical Fee Model
General staffing agency Volume hiring, temp, and permanent roles Contingency (15–20%)
Executive search/headhunter C-suite and senior leadership Retained (partial upfront + completion)
Industry specialist agency Tech, finance, manufacturing, healthcare Contingency (18–25%)
China-specialist agency Local and regional hiring in China and ASEAN Contingency or retained

 

General staffing agencies

General staffing agencies handle a broad range of roles across multiple industries. They typically maintain large candidate databases and excel at volume hiring for permanent, contract, or temporary positions. For companies with straightforward hiring needs, administrative, operational, or entry-level professional roles, a general staffing agency offers fast turnaround at competitive fees. In China, many established general staffing agencies can support hiring across multiple cities, which is valuable for companies building distributed teams.

Executive search firms (headhunters)

By contrast, executive search firms—commonly called headhunters—specialize in senior and C-suite roles. They conduct proactive, confidential searches targeting passive candidates who are not actively job-seeking. The retained model means the client pays a portion of the fee upfront, regardless of outcome, which reflects the time-intensive nature of senior search. For leadership hiring in China, where the talent pool for bilingual, internationally experienced executives is limited, headhunters with established local networks deliver significantly higher-quality shortlists than generalist approaches.

Industry-specialist agencies

Industry-specialist agencies focus on specific verticals: technology, finance, life sciences, manufacturing, or logistics. Their value lies in pre-existing candidate relationships within a specific field, a deeper understanding of role requirements, and the ability to evaluate technical qualifications that generalists may lack. For companies hiring in sectors like semiconductor manufacturing, fintech, or pharmaceutical R&D—all significant in China—a specialist agency consistently outperforms generalists on candidate quality and speed.

China-specialist recruitment agencies

China presents unique recruitment challenges: a vast talent market with significant regional variation, language and cultural nuances that affect candidate assessment, and a competitive landscape where strong candidates receive multiple offers simultaneously. Agencies that operate specifically in China and ASEAN bring local market intelligence, Mandarin-language assessment capability, and relationships with passive candidates that international generalist agencies cannot replicate. For companies entering China for the first time, a China-specialist agency significantly reduces the risk of a bad hire, particularly for roles where cultural fit and local market knowledge are critical.

Comparison chart of recruitment agency types including general staffing agency, executive search firm, industry specialist agency, and China-specialist agency.

Different recruitment agency models serve different hiring needs, from volume staffing to executive search and China-focused recruitment.

4. How Do Recruitment Agencies Work?

Before engaging an agency, companies should understand how the recruitment process works in practice and where an agency adds the most value.

The standard recruitment process

Although each firm has its own methodology, most recruitment agencies follow a similar process from briefing to placement.

  • Briefing: The agency meets with the hiring manager to understand the role, team context, required qualifications, and culture fit criteria. The quality of this briefing directly determines the quality of candidates delivered.
  • Sourcing: The agency searches its database, professional networks (local platforms like Liepin and Boss Zhipin in China), and passive candidate relationships to build a longlist.
  • Screening: Candidates are interviewed by the agency to assess qualifications, communication skills, salary expectations, and availability. Only candidates who meet the brief proceed.
  • Shortlist delivery: Typically, 3 to 6 qualified candidates are presented to the client with profiles and the agency’s assessment notes.
  • Client interviews: The hiring company conducts interviews and selects the preferred candidate.
  • Offer management: Experienced agencies play an active role in offer negotiation, managing candidate expectations on salary and notice periods to minimize drop-out risk.
  • Placement and guarantee: Once placed, most agencies offer a replacement guarantee period (typically 3 months) if the hire does not work out.
Standard recruitment process showing briefing, sourcing, screening, shortlist delivery, client interviews, offer management, and placement guarantee.

A structured recruitment process helps companies move faster from hiring need to successful placement while improving candidate quality.

Contingency vs. retained search

The two dominant fee models reflect very different levels of commitment and search approach:

  • Contingency search: The agency is only paid if a candidate they present is successfully hired. Multiple agencies may work the same role simultaneously. This model works well for roles with reasonable candidate availability.
  • Retained search: The client pays a portion of the fee upfront (typically one-third), a second installment at shortlist delivery, and the remainder on placement. The agency commits exclusively to the search. Used for senior roles, confidential searches, or markets where sourcing requires significant time investment—like executive hiring in China.

5. How Much Do Recruitment Agencies Charge?

Recruitment agency fees are typically calculated as a percentage of the placed candidate’s first-year salary. This is the most important number for companies to understand when budgeting for external hiring.

  • General staffing agencies: 15 to 20 percent of first-year salary for permanent placement
  • Industry-specialist agencies: 18 to 25 percent, reflecting the higher effort involved in sourcing qualified candidates in competitive fields
  • Executive search firms: 25 to 35 percent, often on a retained basis with partial upfront payment
  • China-specialist agencies: Variable, depending on role level, market conditions, and the required level of candidate access. In China, access to qualified candidates is highly relationship-driven, especially for specialized, senior, or industry-specific roles.

To put this in perspective: for a China-based senior manager earning RMB 600,000 per year (approximately $84,000), a 20 percent contingency fee amounts to approximately $16,800. For a C-suite hire, the fee can exceed $50,000. When evaluating agency fees, companies should compare them against the fully loaded cost of in-house recruitment: job board advertising, HR team time, interview time from senior leaders, and the cost of a vacancy remaining open for additional weeks. In most cases, a well-performing agency delivers a positive return.

6. Recruitment Agencies vs. In-House Hiring vs. EOR

In practice, these are not competing alternatives—they serve different functions in the talent acquisition and employment lifecycle. Understanding how they complement each other helps companies build more effective hiring strategies.

Factor Recruitment Agency In-House HR EOR
Primary function Find and deliver candidates Full HR lifecycle Legal employment & compliance
Speed to shortlist 2–4 weeks 4–8 weeks N/A (not a sourcing function)
Cost model 15–25% of first-year salary Fixed HR overhead $400–$800/month per employee
Handles compliance No Partial (entity required) Yes — fully
China market expertise Depends on agency specialization Only if team has local knowledge Yes (with local EOR)
Best for Sourcing hard-to-find talent Large HR teams, mature markets Compliant employment without an entity

 

The practical implication for companies expanding into China: a recruitment agency finds the right candidate; an EOR employs them compliantly. These two services are natural partners. Many companies entering China need both candidate sourcing and compliant employment support. VVR International provides both services in-house, combining recruitment expertise with direct EOR solutions to help clients identify, screen, hire, and employ candidates compliantly, especially when they do not yet have a local entity.

 

Why Companies Should Choose VVR International

  • 26 years of HR experience
  • Strong Sino-European team
  • Official PRC Labor Dispatch License
  • 5-star client service
  • Offices in Shanghai, Beijing, Guangzhou, and Shijiazhuang

 

7. How to Choose the Right Recruitment Agency

Not all recruitment agencies deliver equal results, and the stakes are high – a bad hire in China can take significant time and cost to resolve, particularly when termination procedures and severance obligations are involved. The following criteria separate high-performing agency partners from the rest.

  • Market and industry specialization

An agency that specializes in your industry and your target market will consistently outperform a generalist on candidate quality and speed. For China hiring, prioritize agencies with in-country teams, Mandarin-language assessment capability, and documented experience placing candidates in your sector. Ask specifically: how many placements have you made in this role type, in this city, in the past 12 months?

  • Candidate database and network quality

The best recruitment agencies do not simply post job listings and wait—they proactively source passive candidates through established professional relationships. Ask about the agency’s methodology for finding candidates who are not actively job-seeking. In China’s competitive talent market, the most qualified candidates are rarely the ones submitting applications.

  • Track record and client references

Request client references from companies with similar hiring needs: same industry, comparable role levels, same target cities in China. Ask reference clients specifically about the quality of the shortlist, the agency’s responsiveness when challenges arose, and whether the candidates placed are still in role.

  • Fee structure and replacement guarantee

Understand exactly what is included in the fee and what the replacement guarantee covers. A 3-month replacement guarantee is standard; some agencies offer longer periods for senior roles. Clarify whether the guarantee is a refund or a free replacement search—and under what circumstances it applies.

  • Cultural and communication fit

Working with a recruitment agency is an ongoing relationship, not a one-time transaction. The agency needs to understand your company culture deeply enough to assess cultural fit on your behalf. If the agency’s communication style, responsiveness, and cultural fluency do not align with your standards during the briefing process, that misalignment will be amplified when they are representing your brand to candidates.

8. Conclusion

Recruitment agencies compress the time and effort required to find qualified talent—and in complex markets like China, where language barriers, talent competition, and regional market knowledge create genuine sourcing challenges, the right agency partner delivers measurable competitive advantage.

The most effective international hiring strategies combine specialist sourcing with compliant employment infrastructure: a recruitment agency to identify and deliver the right candidates, and an EOR to handle the legal and compliance dimensions of employment. Together, they allow companies to move quickly and compliantly, without the overhead of building full in-house capability from day one.

With 26 years of project management experience in China, VVR International has developed a strong cross-industry talent network across sectors such as distribution, pharmaceuticals, railway, chemicals, food and beverage, and cosmetics. This allows our team to access a broad pool of qualified candidates, while our in-house experts conduct deep interviews to assess technical fit, market experience, and cultural alignment.

VVR International combines recruitment expertise with direct EOR services across China. Whether you need help finding the right candidate, employing them compliantly, or both, fill in the contact form, and our team will outline the right approach for your hiring goals.

Share your project with us via contact@vvrinternational.com.

CONTACT US

FAQs

  • How do I find a recruitment agency for hiring in China?

Look for agencies with in-country teams in China, Mandarin-language assessment capability, and documented experience in your specific industry. Generic international staffing agencies rarely deliver the same results as specialists with established local networks in Chinese talent markets.

  • Do recruitment agencies charge job seekers?

Reputable employer-facing recruitment agencies do not charge candidates. Their fee is paid by the hiring company. Be cautious of any agency that requests payment from job seekers—this is not standard practice in professional recruitment.

  • What is the difference between a recruitment agency and a staffing agency?

The terms are often used interchangeably, but there is a distinction: staffing agencies typically focus on temporary and contract placements, often for operational or administrative roles. Recruitment agencies more commonly handle permanent professional placements. Many firms offer both services.

  • Are recruitment agencies worth it for hiring in China?

Yes, particularly for professional and senior roles. The Chinese talent market is highly competitive, and strong candidates receive multiple offers. Agencies with established local networks can access passive candidates and move faster than in-house teams. In many cases, the fee can be justified quickly through reduced vacancy time and stronger hire quality, especially for hard-to-fill roles.

  • Can I use a recruitment agency and an EOR together?

Yes, and this is the most effective model for companies entering China without a local entity. The recruitment agency sources and shortlists candidates; the EOR employs them compliantly. This combination gives you specialist sourcing plus full legal employment coverage, without requiring a registered WFOE.

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Can You Hire Employees Without Local Entity? A Complete Guide for Global Hiring

Can You Hire Employees Without a Local Entity? Global Hiring Guide (2026)

Can i hire employees without a local entity, global hiring guide in 2026

1. Introduction

You have named the right market and found the right candidate. Now comes the question that stops many global expansion plans in their tracks: “Do you need to set up a legal entity before you can hire employees in China?” A short answer is no. You can hire employees without setting up a local entity, and for most companies, testing a new market or building a lean international team, it is also the smarter path.

Solutions like Employer of Record (EOR), Professional Employer Organizations (PEO), and carefully structured contractor arrangements allow companies to hire compliantly in markets like China without the time and capital burden of entity incorporation. In this guide, we at VVR International break down every legal option available. Then it compares the true costs and explains what companies need to know specifically when hiring in China.

2. Key Takeaways

  • Companies can legally hire employees in China without establishing a local entity by using an EOR/PEO structure, which significantly reduces setup time, cost, and operational complexity.
  • In China, EOR/PEO is generally the safest and most compliant hiring model for foreign companies because Chinese labor law imposes strict obligations around contracts, social insurance, payroll, and employee protections.
  • Many international companies now use a phased market-entry approach: they first validate the market through EOR/PEO, then establish a local entity only after commercial traction and operational scale are proven.

3. Do You Need a Local Entity to Hire Globally?

Before choosing a hiring structure, it is important to understand what a local entity enables and when it is truly necessary. A local entity is a legally registered business structure in a foreign country, such as a Wholly Foreign-Owned Enterprise (WFOE) or Joint Venture (JV) in China. It gives a company the legal standing to sign contracts, issue invoices, and directly employ staff under local law. 

Setting up a local entity in China typically takes 6 to 12 months and costs between $15,000 and $50,000 in legal, accounting, and registration fees, before you have hired a single person. Ongoing compliance adds further operational overhead: annual audits, tax filings, registered capital requirements, and dedicated local management. So, do you need one? The answer is not necessarily. Here are the determining factors that you need to know: 

  • Headcount and timeline: Hiring 1–5 people quickly? An entity is overkill. Planning for 20+ over 3 years? An entity may eventually make sense. 
  • Revenue generation: If your China operation will sign contracts and generate local revenue, a WFOE is typically required. 
  • IP and control sensitivity: Companies with highly proprietary products may prefer the direct control that an entity provides. 
  • Market commitment: Testing a new market before committing? Starting without an entity reduces your exit cost significantly. 

For most companies in the early-to-mid stages of international expansion, our answer is to start without an entity and build the infrastructure once the market justifies it. 

4. Two Legal Ways to Hire Employees Without a Local Entity in China

Companies that want to hire quickly without incorporation usually rely on two practical legal routes. Each comes with different levels of control, cost, and compliance risk.

4.1. Employer of Record (EOR) /Professional Employer Organization (PEO)

For most international hiring plans, this is the safest and fastest solution. An EOR or PEO is a third-party company that becomes the legal employer of your staff on paper. It handles payroll, tax withholding, social insurance contributions, and labor contract compliance while you retain operational control over day-to-day work.

This is the most widely used and legally robust solution for hiring without a local entity. In China specifically, where labor law is stringent and non-compliance carries significant penalties, an EOR/PEO drops the risk of misclassification or administrative violations. The EOR/PEO model brings some advantages: 

  • Hire in 2 to 6 weeks instead of waiting months for entity approval;
  • Full compliance with local labor law, social insurance, and tax obligations;
  • No minimum headcount – suitable for hiring even a single employee;
  • Straightforward offboarding if the market does not perform as expected;
  • Scales seamlessly as your team grows.

VVR International provides direct EOR/PEO services across China, acting as the legal employer while your team works under your direction. In case you already have a registered entity in China but want to outsource the operational burden of employment administration, an EOR/PEO is still a strong choice.

EOR and PEO solutions help companies hire internationally faster, stay compliant, and scale teams without setting up a local entity.

Both EOR and PEO solutions help companies hire internationally faster, stay compliant, and scale teams without setting up a local entity.

4.2. Independent Contractors

Engaging independent contractors is the fastest and lowest-cost way to access talent abroad, but it carries significant legal risk, particularly in China. Chinese labor law distinguishes sharply between employees and contractors. If a contractor works exclusively for your company, follows your schedule, and uses your equipment. In that case, Chinese authorities may reclassify them as full-time employees. The consequences include back payment of social insurance contributions, tax penalties, and potential fines. 

However, contractors are appropriate for genuinely project-based, time-limited engagements with professionals who serve multiple clients. They are not a compliant substitute for full-time employment in China.

5. How Much Does It Cost to Hire an Employee Without a Local Entity in China?

Cost is often the deciding factor. However, the cheapest option on paper is not always the lowest risk option in practice. Below is a practical breakdown to answer the question “How much does it cost to hire an employee without a local entity?”: 

Option 

Upfront Cost  Speed to Hire  Compliance Risk 

Best For 

EOR/PEO 

From Low to Medium 

2–6 weeks  Low  Fast, compliant hiring without an entity 

Contractor 

Very low 

Immediate 

High (in China) 

Short-term, non-core tasks only 

Local entity  High ($15K–50K+)  6–12 months  Low 

Long-term, large-scale operations 

Beyond the table, consider the hidden costs of entity setup: registered capital requirements (often RMB 100,000–500,000 in China), ongoing annual audit fees, dedicated local accounting and legal retainers, and the management time diverted to compliance rather than growth. In practice, for most companies with fewer than 15 employees in a new market, EOR fees are substantially cheaper than maintaining a local entity.

Comparing EOR, contractor, and local entity models helps companies choose the most cost-effective path for international hiring.

Comparing EOR, contractor, and local entity models helps companies choose the most cost-effective path for international hiring.

6. Hiring Employees in China Without a Local Entity: What You Need to Know

While China offers a major commercial opportunity, it also has one of the most structured labor compliance systems in Asia. Indeed, China presents a unique combination of opportunity and regulatory complexity. It is the world’s largest manufacturing base, a growing consumer market, and an increasingly important source of technical talent, but its labor law framework leaves little room for shortcuts. 

Several features of Chinese employment law are especially important for foreign companies hiring without an entity: 

  • Mandatory written labor contracts: Required within one month of employment commencement. Failure to provide a written contract within that window triggers automatic double-salary liability. 
  • Social insurance and housing fund: Employers must contribute to five mandatory social insurance streams (pension, medical, unemployment, work injury, maternity) plus a housing provident fund. Rates vary by city but typically add 30–40% to base salary costs. 
  • Probation period limits: Capped by law based on contract duration—maximum 6 months for contracts of 3 years or more. 
  • Termination protections: Chinese labor law provides strong employee protections. Termination without cause requires severance based on years of service. Unlawful termination can trigger double severance of liability. 
  • Stricter contractor environment: Unlike some markets, China does not have a well-established compliant contractor framework for core employment roles. Thus, the EOR is the appropriate structure. 

For foreign nationals being hired into China roles, additional work permit requirements apply, including the tiered work permit system (Categories A, B, and C) introduced in 2017. Additionally, processing typically takes 4 to 8 weeks and requires documentation, including degree certificates, work history, and background checks. 

7. When Should You Set Up a Local Entity Instead?

For a long-term plan, EOR/PEO is not the right answer forever. As your China operations mature, the calculus shifts. You need to consider moving to a local entity when: 

  • Headcount reaches 10–15 employees, depending on salary levels and market: At this scale, entity costs often become competitive with monthly EOR fees. 
  • Revenue generation is the goal: If your team signs contracts, issues invoices, or collects payments locally, a WFOE or equivalent structure is typically required. 
  • IP protection is a priority: Holding patents, trademarks, or proprietary technology through a local entity provides stronger legal protection. 
  • Long-term strategic commitment: If China is central to your 5-year plan, the investment in a proper legal structure pays off over time. 

As a result, many companies use EOR/PEO as a bridge. They enter the market quickly through EOR/PEO, validate the business case, and establish a local entity once operations reach the scale that justifies it. Consequently, this sequenced approach reduces risk and preserves capital during the critical early phase. 

8. Conclusion

To sum up, you do not need a local entity to hire compliantly in China. An EOR/PEO gives you speed, compliance, and flexibility to build international teams without the capital commitment and operational complexity of entity incorporation, and without putting your company at legal risk.

Therefore, for founders and HR leaders navigating global expansion, the question is not whether EOR/PEO works. It is whether you have the right partner – one with genuine local expertise, in-country teams, and a track record of navigating complex labor environments like China. 

VVR International provides direct EOR/PEO services across China.


Why should you choose VVR International? 

With 26 years of experience in the HR industry, VVR International supports companies hiring and expanding across China through a strong Sino-European team that understands both local execution and international business standards. 

We are proudly one of the very few non-Chinese firms holding an official Labor Dispatch License issued by the PRC government. This license authorizes us to act as the legal employer for dispatched staff across China, providing a compliant and secure route for hiring local or expatriate employees. Clients also benefit from our 5-star customer service and on-the-ground support through offices in Shanghai, Beijing, Guangzhou, and Shijiazhuang. 


If you are ready to hire internationally without setting up a local entity, fill in the contact form below. Then, our team will outline the fastest, most compliant path forward for your specific market and role. 

Share your project with us via contact@vvrinternational.com.

CONTACT US

FAQ

  • Can I hire a full-time employee in China without registering a company? 

Yes. Through an Employer of Record (EOR) like VVR International, you can hire full-time employees in China without setting up a local entity. The EOR becomes the legal employer and handles all payroll, tax, and social insurance obligations on your behalf. 

  • How long does it take to hire through an EOR/PEO in China? 

Most EOR onboarding processes in China take between 2 and 4 weeks from signed agreements to the employee’s first day. This compares 6 to 12 months for entity setup. 

  • Is it legal to use contractors in China instead of employees? 

It is legal, but high-risk for ongoing, full-time roles. Chinese authorities can reclassify contractors as employees if the working relationship resembles standard employment, triggering back-payment of social insurance and tax penalties. For core team members, EOR employment is the compliant solution. 

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Global EOR vs Local EOR: What’s Best for Hiring in China?

Global EOR vs Local EOR: What’s the Difference?

Global EOR vs Local EOR: What’s Best for Hiring in China?

1. Introduction

As companies expand into China, one question comes up early in nearly every conversation: Should we use a global EOR platform or partner with a local EOR specialist? On the surface, both solve the same problem, which is that they allow you to hire employees in a foreign country without setting up a local entity. But the differences in how they run, how deep their compliance knowledge runs, and how they price up their services can significantly affect your expansion outcomes. 

In this article, we, VVR International, break down the global EOR vs. local EOR debate in practical terms, with a specific focus on what matters when hiring in China, which is one of the most compliance-intensive labor markets in the world. 

2. Key Takeaways

  • Global EOR platforms simplify multi-country hiring through centralized systems, while local EOR specialists provide deeper compliance expertise and operational support within China.
  • For China-focused expansion, local EOR providers often offer stronger labor law knowledge, bilingual support, and more competitive pricing compared to global EOR platforms.
  • Choosing between a global EOR and a local EOR depends mainly on expansion scope, internal HR capabilities, and the level of compliance control required in China.

Insight for you: In China expansion, the real difference between a global EOR and a local EOR is not convenience versus geography, but platform standardization versus operational depth and compliance precision.

3. What Is an Employer of Record (EOR)?

An Employer of Record is a company that legally employs workers on behalf of another business. The EOR appears on employment contracts, handles payroll processing, withholds and remits taxes, manages social insurance contributions, and ensures compliance with local labor law, while the client company directs the employee’s work. 

The EOR model exists to solve a specific problem: how do you hire someone compliantly in a country where you have no legal presence? Without a registered entity, a company cannot legally employ staff directly. An EOR bridges that gap. 

In China, this is particularly relevant. Chinese labor law requires all employment relationships to be backed by a legally registered entity. Foreign companies that try to hire Chinese nationals directly, without a WFOE or EOR arrangement, risk significant legal exposure, including backdated social insurance liability and administrative penalties. 

For more details about the EOR model, check here!

An Employer of Record legally employs staff on behalf of another company while managing payroll, tax, and compliance obligations.

An Employer of Record legally employs staff on behalf of another company while managing payroll, tax, and compliance obligations.

 

4. Global EOR vs. Local EOR: Core Differences

The distinction between a global EOR and a local EOR is not just about geographical reflects fundamentally different business models, compliance infrastructure, and service philosophies. 

Factor 

Global EOR  Local EOR 

Geographic coverage 

Multi-country via a single platform 

Single country or region 

China compliance depth 

General – relies on owned entities, partner networks, or hybrid models depending on the country. 

Deep in-country expertise 

Speed to hire 

Fast (standardized processes) 

Fast (specialized local knowledge) 

Pricing 

Higher – multi-country premium 

More competitive for the single market 

HR platform 

Unified dashboard across countries 

May require separate tools 

Local support 

Centralized, often remote 

On-the-ground, bilingual teams 

PIPL / data compliance 

Varies by provider 

China-specific expertise 

Best for  Hiring across 3+ countries simultaneously 

China-first or China-focused expansion 

 

The table above captures the key trade-offs. The right choice depends on your expansion strategy, headcount, and how central China compliance is to your hiring needs. 

5. Advantages of a Global EOR

For companies expanding into multiple countries at once, a global EOR platform can reduce administrative complexity and create better cross-border visibility. 

A global EOR helps companies hire across multiple countries through one provider, standardized processes, and scalable international infrastructure.

A global EOR helps companies hire across multiple countries through one provider, standardized processes, and scalable international infrastructure.

Single vendor, multiple markets 

For companies expanding into three or more countries simultaneously, a global EOR platform offers meaningful operational efficiency. Instead of managing separate contracts, billing relationships, and onboarding processes with multiple local providers, HR teams work through a single dashboard covering all markets. 

This consolidation is especially valuable for companies with small central HR functions that lack the bandwidth to manage multiple regional vendors. A unified platform standardizes reporting, reduces administrative friction, and simplifies audits. 

Standardized processes and cross-border reporting 

Global EOR providers have invested heavily in technology platforms that automate payroll, benefits enrollment, contract generation, and compliance tracking across authorities. For multinationals that need consistent data formats and combined reporting across markets, this is a genuine advantage. 

CFOs and HR leaders who need a single view of global headcount, total employment costs, and compliance status often find global platforms significantly easier to manage than the patchwork of local providers. 

Scalable infrastructure for rapid multi-country expansion 

If your roadmap includes entering five markets in eighteen months, a global EOR can activate new countries without requiring you to source and vet a new local provider for each one. The infrastructure is already in place; you are effectively plugging in to an existing network. 

6. Advantages of a Local EOR Specialist

In this article, “local EOR” refers to an in-country provider with direct operational capability rather than a purely reseller model. When one market matters more than all others, local ability often creates more value than platform convenience. 

A local EOR offers deeper China compliance expertise, competitive pricing, and on-the-ground bilingual support for market-specific hiring.

A local EOR offers deeper China compliance expertise, competitive pricing, and on-the-ground bilingual support for market-specific hiring.

Deeper China compliance expertise 

China’s labor law is not uniform across the country. Social insurance contribution rates vary by city and province. Labor dispute resolution processes differ between municipalities. Probation rules, termination procedures, and housing fund requirements are all shaped by local regulations layered on top of national law. 

A local EOR that runs exclusively or primarily in China has invested in understanding these nuances at the ground level. They typically support in-country legal and HR teams, have proven relationships with local labor bureaus, and can identify city-specific considerations that a global platform’s standardized processes may not capture. For companies where China compliance is not just a checkbox but a genuine operational risk, this depth matters. 

More competitive pricing for a single-market focus 

Global EOR platforms price their services to reflect multi-country infrastructure, technology investment, and global account management. If you are hiring exclusively in China, you are paying for capabilities you are not using. Local EOR specialists’ price for their specific market. For China-focused hiring, this typically translates to more competitive monthly fees and greater flexibility on service customization. 

On-the-ground support and bilingual teams 

Employment issues in China — whether a labor dispute, a payroll discrepancy, or an unexpected regulatory change — require fast, accurate responses in Chinese. A local EOR with in-country teams can engage directly with employees, government offices, and legal counsel in Mandarin, without the delays introduced by centralized global support functions. 

This operational proximity is difficult to replicate from a global platform. When a sensitive HR issue arises in Shenzhen or Shanghai, having a team that is physically present and culturally fluent is a meaningful advantage. 

7. Which EOR Model Is Right for Your China Expansion? 

There is no universal best choice. The right EOR model depends on your hiring footprint, internal resources, and China growth plans. Besides, the answer depends primarily on the scope of your hiring across markets and the depth of compliance expertise your China operations require. 

Your Situation  Recommended EOR Type 
Hiring in China only  Local EOR 
Hiring in China + 1 other ASEAN country  Local EOR with regional reach 
Hiring across 3+ countries simultaneously  Global EOR platform 
Unsure/early stage  Start with local EOR, scale to global 
The HR team requires a unified dashboard  Global EOR (evaluate China compliance depth) 

 

A note of caution for companies defaulting to global EOR for China: the quality of China compliance support varies significantly between global providers. Some keep strong in-country partnerships; others rely on subcontracted local entities with limited accountability. Before committing to a global EOR for China hiring, verify their specific compliance infrastructure in-country – not just their platform’s feature list. 

8. What to Look for in a Global EOR Solution for China

Not every EOR provider is equally prepared for China. Before signing, companies should review operational depth, compliance capability, and real in-country execution. Whether you ultimately choose a global or local EOR, the following criteria are non-negotiable when running in China: 

  • Proven China compliance track record: Ask for reference clients in China and verify their experience with labor disputes, terminations, and regulatory changes. 
  • Province-level coverage: Tier 2 and Tier 3 city support often separates experienced local providers from global platforms. 
  • PIPL compliance: China’s Personal Information Protection Law has direct implications for HR data. Your EOR should have a clear data handling policy that complies with PIPL. 
  • Transparent all-in pricing: Ensure quotes include employer-side social insurance contributions, housing funds, and any local administration fees, not just the EOR service fee. 
  • Labor dispute support: China’s labor arbitration can be employee-protective in practice, making expert handling important. Your EOR should have a defined process for managing disputes and a track record of successful resolution. 
  • Onboarding timeline: A reliable EOR should be able to onboard a new hire in China within 2 to 4 weeks of receiving complete documentation. 

Why Companies Choose VVR International for China EOR?

With 26 years of HR industry experience, VVR International supports international companies through a strong Sino-European team that combines local execution with global business standards.

We are one of the few non-Chinese firms holding an official PRC Labor Dispatch License, allowing us to legally employ local and expatriate staff across China through a secure and approved structure. Clients also benefit from 5-star customer service and direct support through our offices in Shanghai, Beijing, Guangzhou, and Shijiazhuang.


9. Conclusion

To sum up, both models can work well when matched to the right expansion strategy. Indeed, global EOR vs local EOR are not competing products; they serve different expansion profiles. Global EOR platforms excel at multi-country consolidation and standardized reporting. Local EOR specialists deliver the compliance depth, in-country relationships, and cost efficiency that China-focused hiring demands. 

For companies where China is the primary or most strategically significant market, the compliance advantages of a specialist local EOR typically outweigh the convenience of a unified global platform, particularly in the early and mid-stages of market entry. 

VVR International provides direct local EOR services in China. If you are evaluating EOR options for your expansion, fill in the contact form now and our team will walk you through the compliance considerations and service model that fits your hiring roadmap. 

Share your project with us via contact@vvrinternational.com.

CONTACT US

FAQ

  • What does EOR stand for? 

EOR stands for Employer of Record. It refers to a company that legally employs workers on behalf of another business, handling payroll, tax, social insurance, and compliance obligations in the relevant jurisdiction. 

  • Is a global EOR compliant in China? 

It depends on the provider. Some global EOR platforms maintain strong in-country partnerships and compliance infrastructure in China; others subcontract to local entities with limited oversight. Always verify a provider’s specific China compliance track record before committing. 

  • Can I switch from a global EOR to a local EOR? 

Yes. Transitioning between EOR providers involves transferring employment contracts and payroll arrangements to the new provider. The process typically takes 4 to 8 weeks and should be managed carefully to avoid gaps in compliance or employee benefits. 

  • How is a local EOR different from setting up a WFOE in China? 

A WFOE (Wholly Foreign-Owned Enterprise) is a registered legal entity that you own and operate. A local EOR is a third-party company that employs staff on your behalf without you needing to register with a company. WFOE setup takes 6 to 12 months; EOR can be activated in 2 to 4 weeks. 

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Hiring International Employees in China: How to Build Global Teams Without Borders

Hiring International Employees in China: How to Build Global Teams Without Borders

Hiring International Employees in China: How to Build Global Teams Without Borders

1. Introduction

China remains one of the most strategically important markets for companies building global teams. It is home to the world’s largest manufacturing base, a rapidly growing technology talent pool, and a consumer market that demands local presence to serve effectively. Yet for HR leaders and founders approaching China for the first time, the employment landscape can feel genuinely complex. 

Hiring international employees in China involves navigating layers of regulation that have no equivalent in Western markets: a national labor law framework that strongly favors employees, city-specific social insurance contribution rates, a tiered work permit system for foreign nationals, and strict data privacy obligations that affect how you manage employee information. 

In this guide, our VVR experts explain the legal options available, walk through the step-by-step process of hiring in China, cover work permit and visa requirements for foreign employees, and highlight the compliance considerations that catch international companies off guard. 

2. Understanding the Landscape: Two Types of International Hiring in China

When companies talk about hiring international employees in China, they are typically referring to one of two distinct situations, and the requirements for each are very different. 

  • Hiring Chinese nationals as part of an international team: A foreign company brings Chinese employees onto its global workforce, employing them locally under Chinese law. This is the most common scenario for companies expanding into China. 
  • Relocating foreign nationals to work in China: A company transfers an employee from another country, or hires a foreign candidate directly, to work on the ground in China. This triggers work permits and visa requirements. 

Both scenarios require a compliant employment structure in China. The key question is always the same: who is the legal employer? Foreign companies generally need a compliant employment structure, such as a local entity or licensed EOR arrangement, to hire staff in China. 

3. Legal Options for Hiring International Employees in China

Before making an offer, companies need to choose the right employment structure. This decision affects speed, cost, control, and long-term compliance. 

Companies can hire in China through several legal structures, including a WFOE, Employer of Record, Representative Office, or staffing agency.

Companies can hire in China through several legal structures, including a WFOE, Employer of Record, Representative Office, or staffing agency.

Option 1: Set up a legal entity (WFOE or Joint Venture) 

A Wholly Foreign-Owned Enterprise (WFOE) is the most common structure for foreign companies that want direct operational control in China. It allows the company to sign contracts, generate local revenue, and directly employ staff under Chinese labor law. 

The limitations are well-known: setup takes 6 to 12 months, costs between $15,000 and $50,000 in professional fees, and requires ongoing compliance investment in auditing, tax filing, and registered capital management. For companies at the early stages of China entry, this commitment is often premature. 

Option 2: Employer of Record (EOR) 

An Employer of Record is the fastest and most compliant route for hiring international employees in China without establishing a local entity. The EOR becomes the legal employer of record, handling payroll, social insurance contributions, labor contract execution, and tax withholding — while the client company keeps full operational direction of the employee’s work. 

For companies hiring overseas employees in China for the first time, or testing the market before committing to a WFOE, EOR is the standard professional approach. Onboarding typically takes 2 to 6 weeks. 

Learn more about how EOR simplifies recruitment in China now! 

Option 3: Representative Office (RO) 

A Representative Office allows a foreign company to prove a limited presence in China without full incorporation. However, ROs face significant restrictions: they cannot sign commercial contracts, generate revenue, or directly employ more than a small number of staff (typically managed through a licensed dispatch agency). 

ROs are proper for market research, liaison activities, and supporting a physical presence, not for building a functional operating team. 

Option 4: Labor Dispatch / Staffing Agency 

Labor dispatch is a historically common model in China where a staffing agency acts as the formal employer while the worker runs at a client company. Following 2013 labor reforms, its use has been restricted, such as: dispatched workers can only be placed in temporary, auxiliary, or substitute roles, and cannot exceed 10 percent of a company’s total workforce. 

For international companies hiring core team members, labor dispatch is restricted for core long-term workforce planning and should be assessed carefully under current regulations. Thus, the EOR still remains in the appropriate structure. 


Why Companies Choose VVR International for Hiring in China 

With 26 years of HR industry experience, VVR International helps international companies hire and scale teams in China through a strong Sino-European team that understands both local execution and international business expectations. 

We are one of the few non-Chinese firms holding an official PRC Labor Dispatch License, allowing us to legally employ local and expatriate staff across China through a secure and compliant structure. 

Clients also receive help from 5-star customer service and direct operational support through our offices in Shanghai, Beijing, Guangzhou, and Shijiazhuang. 


4. How to Hire International Employees in China: Step-by-Step 

Once the hiring model is clear, the next priority is execution. A structured onboarding process helps companies avoid delays and early compliance mistakes. 

A successful hiring process in China starts with the right employment structure, legal contracts, payroll setup, and ongoing compliance management.

A successful hiring process in China starts with the right employment structure, legal contracts, payroll setup, and ongoing compliance management.

  • Step 1: Determine your employment structure 

Before anything else, decide whether you will hire through a WFOE, EOR, or another structure. For most companies in the early stages of China expansion, EOR is the fastest compliant path. If you already have a WFOE, you can employ it directly. 

  • Step 2: Verify work authorization requirements 

For Chinese nationals, no work authorization is needed. For foreign nationals, decide which work permit category applies (see the Work Permit section below) and begin documentation collection early—the process takes a minimum of 4 to 6 weeks. 

  • Step 3: Execute a compliant labor contract 

Chinese law requires a written labor contract within one month of employment commencement. The contract must follow the Labor Contract Law and should be bilingual (Chinese and English) if the employee is a foreign national. The Chinese version governs in all legal disputes. 

Key terms to specify, including job title and duties, work location, compensation, probation period (if applicable), working hours arrangement, and confidentiality obligations. 

  • Step 4: Register social insurance and housing fund contributions 

Employers must register new employees with local social insurance and housing provident fund authorities. Contributions begin from the first month of employment. Rates vary by city, see the contribution table in the Compliance section below. 

  • Step 5: Set up compliant payroll 

Salaries in China must be paid in RMB. Employers must withhold an Individual Income Tax (IIT) at the source. For foreign employees, the tax treatment depends on their residency status and any applicable double-taxation treaties between China and their home country. 

  • Step 6: Onboard and maintain ongoing compliance 

Ongoing obligations include monthly payroll and tax filings, annual IIT reconciliation, social insurance payment records, and adherence to labor law requirements around working hours, leave entitlements, and termination procedures. 

5. Work Permit and Visa Requirements for Foreign Employees in China

China introduced a points-based work permit system in 2017, replacing the earlier two-tier system with a three-category framework. Foreign nationals require a work permit to be legally employed in China. 

Category 

Profile 

Typical Process Time 

Category A  High-end talents: Nobel laureates, globally recognized experts, senior executives of MNCs  Expedited; often 15 working days 
Category B  Professionals meeting point-based criteria: education, salary threshold, age, work experience  15–20 working days 
Category C  Non-skilled or service roles; subject to quotas and stricter review  20–30 working days 

 

Most professional hires for international companies fall into Category B. Key requirements for Category B work permits include: 

  • Bachelor’s degree or above (Master’s or higher preferred and awarded added points) 
  • At least two years of relevant professional work experience 
  • Salary meeting or exceeding the local minimum threshold (typically set by each city) 
  • Criminal background check from home country (apostilled and translated) 
  • Medical examination certificate from a designated Chinese medical facility 
  • No criminal record in China 

Processing typically takes 15 to 20 working days once a complete documentation package is submitted. The work permit must be obtained before the employee’s work visa (Z-visa) is issued, and both must be secured before the employee begins working in China. 

6. Key Compliance Considerations When Hiring in China

China hiring compliance goes far beyond payroll. Employers need to manage tax, insurance, contracts, and employee data correctly from day one. 

Social insurance and housing fund contributions 

All employees in China, including foreign nationals in most cities, must be enrolled in the mandatory social insurance system and housing provident fund. Contribution rates vary by city and are adjusted periodically. The table below reflects approximate rates based on common major cities; always verify current local rates before budgeting. 

Insurance Type  Employer Contribution (approx.)  Employee Contribution (approx.) 
Pension  16%  8% 
Medical insurance  8–10%  2% 
Unemployment insurance  0.5–1%  0.5% 
Work injury insurance  0.2–1.9%  0% 
Maternity insurance  0.5–1%  0% 
Housing provident fund  5–12%  5–12% 

 

For employers budgeting labor costs in China, add approximately 35 to 45 percent on top of gross salary to account for total employer-side contributions. This varies by city and salary level. 

Individual Income Tax (IIT) 

China uses a progressive IIT system with rates from 3 to 45 percent. Employers must withhold IIT monthly and remit it to the tax authority. For foreign employees, tax residency rules figure out the scope of taxable income: employees living in China for more than 183 days in a calendar year are taxed on worldwide income. 

The country has signed double-taxation treaties with many countries. Foreign employees may be eligible for treaty benefits that reduce their China tax burden, but this requires proper documentation and filing. 

Labor contract law protections 

China’s Labor Contract Law provides strong employee protections that international companies must understand before hiring. The most important rules include the following:

  • Written contract deadline: A written contract must be in place within one month of employment. Failure triggers automatic double-salary liability. 
  • Probation period caps: For contracts of 1 to 3 years, maximum probation is 2 months. For contracts of 3+ years, maximum is 6 months. Probation cannot be extended. 
  • Termination with cause: Allowed for specific reasons defined in law (serious misconduct, inability to perform duties after training, etc.). Documentation is critical. 
  • Termination without cause: Requires 30 days’ written notice or one month’s pay in lieu. Severance is payable at one month’s salary per year of service. 
  • Unlawful termination: Triggers double severance liability. Chinese labor arbitration can be employee-protective in practice, making documentation and compliant procedures especially important. 

Personal Information Protection Law (PIPL) 

China’s PIPL, effective November 2021, regulates how companies collect, process, store, and transfer personal data – including employee data. International companies hiring in China must ensure their HR systems and data transfer practices follow PIPL, particularly if employee data is processed outside China. 

Common Mistakes When Hiring International Employees in China 

Based on common patterns across international market entries, these are the mistakes that create the most significant compliance and financial exposure: 

  • Misclassifying employees as contractors. Using contractor agreements for effectively full-time employment relationships exposes companies to backdate social insurance liability and penalties. Chinese authorities look at the substance of the working relationship, not just the contract label. 
  • Ignoring city-specific contribution rates. Social insurance and housing fund rates differ significantly between Shanghai, Beijing, Shenzhen, and other cities. Budgeting based on national averages leads to underpayment and compliance violations. 
  • Not executing bilingual labor contracts. For foreign national employees, a bilingual contract is essential. In any dispute, the Chinese version controls. Contracts drafted only in English have limited enforceability. 
  • Underestimating termination complexity. International companies accustomed to at-will employment models are often surprised by China’s termination requirements. Severance, notice periods, and documentation requirements can significantly increase the cost of ending an employment relationship. 
  • Delaying work permit applications. Work permit processing for foreign nationals takes a minimum of 4 to 6 weeks. Starting the process late delays onboarding and, if an employee begins work before the permit is issued, creates immediate legal exposure. 
  • Not updating employment contracts after role changes. Chinese law requires that material changes to employment terms be documented in a written amendment or a new contract. Informal agreements have limited enforceability. 

Conclusion 

Hiring international employees in China is operationally demanding, but entirely manageable with the right structure and partners in place. The companies that navigate it successfully are those that treat compliance as a foundation rather than an afterthought, choose employment structures that fit their current stage of market development, and work with advisors who understand China’s labor landscape at the provincial and city level. 

For most companies entering China without an existing entity, an Employer of Record (EOR) provides the fastest, most compliant path to building a functioning local team without the capital commitment of a WFOE. 

VVR International specializes in compliant international hiring across China. Whether you are hiring your first employee in China or scaling an existing team, fill in the contact form, and our team will outline the right employment structure and timeline for your specific situation. 

Share your project with us via contact@vvrinternational.com.

CONTACT US

FAQ

  • Can a foreign company hire employees in China without an office? 

Yes. Through an Employer of Record (EOR), a foreign company can legally hire employees in China without setting up a local entity. The EOR acts as the legal employer, handling all payroll, tax, and compliance obligations. 

  • What is the difference between hiring a Chinese national and a foreign national in China? 

Hiring a Chinese national requires only a compliant employment structure (WFOE or EOR) and enrollment in the local social insurance system. Foreign nationals additionally require a work permit (Category A, B, or C) and a Z-visa before they can legally begin working in China.

  • How long does it take to hire an international employee in China? 

For Chinese nationals through an EOR, onboarding typically takes 2 to 6 weeks. Work permit processing for foreign nationals usually adds 4 to 6 weeks, making the total timeline approximately 6 to 10 weeks from offer acceptance to the first day. 

  • Do I need to pay social insurance for foreign employees in China? 

In most major Chinese cities, yes. Foreign nationals working in China are required to participate in the mandatory social insurance system. However, exemptions may apply if China has signed a social security totalization agreement with the employee’s home country. Check out the specific treaty status and local city regulations. 

  • What happens if I hire an employee in China without a proper employment structure? 

Hiring without a registered entity or EOR arrangement means there is no legal employer of record for the worker. This exposes the company to administrative penalties, backdated social insurance liability, and potential claims by the employee. In China, the absence of a proper employment structure does not protect the company — it increases its legal exposure. 

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Fruit Consumption in China: Trends, Distribution, and Opportunities in 2026

Between 2014 and 2024, annual per capita consumption of fresh fruit in China rose from 38.9 kg to 61.6 kg, an increase of nearly 60% over ten years (National Bureau of Statistics of China 国家数据). Several factors explain this growth. First, increased awareness of the importance of a healthy diet—driven by the rise of the urban middle class and the government’s Healthy China 2030 campaign (launched in 2013)—has encouraged consumers to incorporate more fruit into their daily diets. Furthermore, the diversification of distribution channels (wholesale markets, e-commerce, and rapid delivery services) has significantly improved access to fruit. Finally, the expansion of domestic production has increased supply, offering a wider variety of fruits at more affordable prices, thereby helping to boost overall consumption.

Which fruits do Chinese consumers prefer?

Traditional fruits (apples, citrus fruits, pears) still hold a significant market share, although their proportion is gradually declining. Conversely, rarer or more innovative fruits are gaining popularity, particularly those rich in antioxidants, such as blueberries and blackcurrants. Certain fruits of foreign origin, now grown in China, are seeing their prices drop and are shifting from a high-end positioning to a more common consumer product, much like blueberries, which have become more widely available in recent years. At the same time, lightly processed fruits (cut fruits, fresh juices, fruit salads) are experiencing significant growth, in response to the fast-paced lifestyles of urban consumers.

Occasions and Habits of Fruit Consumption in China

Fruit consumption is now part of many moments in daily life. Fruits have become a common part of the diet, eaten for breakfast, as a snack, or after meals. Health remains a key driver of fruit consumption: fruits are consumed as a nutritional supplement to support one’s health. For working professionals, convenient formats (cut or processed fruit) are preferred, particularly at work or while on the go. Fruit can also be given as gifts, in the form of gift boxes during holidays and receptions, although this practice is declining today (to learn more about traditions and key dates on the calendar, see the article “Traditional and Commercial Holidays in China”). Finally, during family meals or gatherings, they are often presented in assortments to share.

Food Distribution in China: Segmented and Rapidly Evolving Channels

Distribution in China: Segmented and Rapidly Evolving Channels

In China, fruit distribution channels are highly segmented according to uses and consumer profiles. Modern mass retail is the main channel, with supermarkets accounting for 36.53% of sales. Retailers specializing in fresh produce, such as Hema (盒马)—a high-end supermarket chain launched by Alibaba in 2015 that combines in-store shopping with 30-minute delivery—offer a premium experience with curated products.

Mass retailers and specialty chains, the leading sales channels

Specialty chains, such as Baiguoyuan, China’s leading national fruit retail network and a Hong Kong-listed company, rank second with 34.80% of sales. They stand out for their wide assortment, quality, and a dense network of dedicated stores. Traditional food markets account for 28.67% of sales and remain essential for everyday shopping, thanks to their affordable prices and the ability to select products directly.

Traditional markets and e-commerce: complementary alternatives

Finally, e-commerce for fresh produce, featuring major platforms such as JD Fresh—the fresh produce division of Chinese e-commerce giant JD.com—and Meituan Maicai, a highly popular grocery and home delivery service in China, accounts for 28.32% of sales. This sector has grown significantly in recent years, driven by logistical innovations enabling rapid delivery of perishable goods. This diversification of the main distribution channels explains the high accessibility of fruit throughout the country, while catering to the varying preferences of consumers, who prioritize fresh fruit and place great importance on food safety.

Key figures: fruit consumption in China (2024)

  • 61.6 kg: annual per capita consumption (vs. 38.9 kg in 2014)
  • +58% growth over 10 years
  • 36.5% of sales via mass retail
  • 28.3% via fresh produce e-commerce

Conclusion: fruit, a booming market in China

The fruit market in China is experiencing sustained growth, driven by changing dietary habits, urbanization, and improved distribution channels that are permanently reshaping the eating habits of Chinese consumers. Fruit now plays a central role in the daily diet in China, for both health and convenience reasons. This transformation is accompanied by a diversification of offerings and uses, as well as a gradual restructuring of distribution channels. All of these factors point to a rapidly evolving market, where quality, accessibility, and consumer trust play an increasingly decisive role. Understanding these dynamics is essential for any company seeking to position itself in the Chinese agri-food market: choosing the right distribution channel, analyzing consumer trends in China, and mastering local regulatory constraints are essential for building an effective and sustainable strategy.

For over 25 years, VVR International has been supporting French and European companies in expanding into the Chinese market, particularly in the agri-food sector:

  • Target market research
  • Identification of partners (distributors, influencers, etc.)
  • Product adaptation and positioning for the Chinese market
  • Entry strategy for Chinese digital platforms (Tmall, JD, RED)
  • Regulatory monitoring and compliance with Chinese standards (e.g., NMPA)
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Traditional and commercial holidays in China: public holidays, vacations, and business opportunities in 2026

Traditional and commercial holidays in China: public holidays, vacations, and business opportunities in 2026

This year, Chinese New Year is celebrated on February 17 and marks the beginning of a new year under the sign of the Fire Horse. In China, traditional festivals punctuate the year, accompanied by public holidays, family celebrations, and moments of conviviality. In addition to these festivals, there are more recent celebrations focused on consumption. Whether traditional or commercial, these key dates structure the economy, influence logistics flows, are accompanied by peaks in consumption, and offer business opportunities for companies that anticipate and adapt their strategy.

A detailed understanding of these periods is therefore essential for any development project in China, whether it be to manage supplier relationships, plan production, adjust marketing campaigns, or organize the work of local teams. In this article, you will find the key dates in the calendar for the coming year!

TRADITIONAL HOLIDAYS: CULTURAL AND FAMILY PILLARS

CHINESE NEW YEAR: February 15 to 23 (PUBLIC HOLIDAYS)

Chinese New Year, known in China as the Spring Festival (春节 – Chūnjié), celebrates the first day of the lunar year. As it is based on the lunar calendar, the date varies each year. In 2026, Chinese New Year falls on Tuesday, February 17, ushering in the Year of the Horse.

This period is synonymous with family gatherings, convivial meals, and traditional rituals such as cleaning houses to ward off evil spirits and setting off fireworks. The holidays officially run from February 15 to 23, although the festivities often last for a fortnight.

Every year, millions of Chinese people travel across the country to reunite with their families. With more than 9 billion interregional trips planned by the authorities over a 40-day period, this phenomenon, known as Chunyun (春运), is the largest human migration in the world.

While this holiday is accompanied by an increase in consumption, particularly in the food, electronics, and connected appliances sectors, it also means an economic slowdown across the country. For a period of six to eight weeks, from mid-January to early March, activity slows down in businesses and government agencies as workers take time off. It is therefore advisable to anticipate this slowdown by placing orders with suppliers in advance for any deliveries that may be affected by Chinese New Year, starting in October.

LANTERN FESTIVAL: MARCH 3, 2026

The Lantern Festival (元宵节 – Yuánxiāo jié) is celebrated after Chinese New Year and marks the first full moon of the lunar new year. This year, it will take place on March 3, 2026. Colorful lanterns light up the streets, where lion dances and parades are held.

 

Tangyuan (glutinous rice balls) are one of the traditional specialties enjoyed on this occasion.

QINGMING FESTIVAL: APRIL 4, 2026 (PUBLIC HOLIDAY)

The Qingming Festival, or Festival of the Dead (清明节Qīngmíng jié), is dedicated to the memory of ancestors. During this festival, Chinese families visit cemeteries to make offerings and tend to graves. In 2026, Qingming falls on Saturday, April 4, and the weekend will be extended until April 6.

DRAGON BOAT FESTIVAL: JUNE 19-21, 2026 (PUBLIC HOLIDAY)

The Dragon Boat Festival will take place from June 19 to 21, 2026. This traditional celebration commemorates the poet Qu Yuan every year. This poet is a symbol of patriotism in ancient China. During these three days, dragon boat races are held. This celebration is accompanied by the tasting of sticky rice pyramids wrapped in bamboo leaves called zongzi. These three days will be public holidays.

MID-AUTUMN FESTIVAL: SEPTEMBER 25-27, 2026 (PUBLIC HOLIDAY)

The Mid-Autumn Festival (Zhōngqiū jié), also known as the Moon Festival, is celebrated on the fifteenth day of the eighth lunar month, which falls on September 25 this year, and is a public holiday. It commemorates the separation of two lovers, Houyi and Chang’e, the goddess of the moon separated from her beloved for eternity, who is only allowed to see him once a year, on the fifteenth day of the eighth lunar month.

Considered the second most important holiday after Chinese New Year, it is marked by family gatherings to admire the full moon while enjoying moon cakes.

It is common to exchange gifts during the Mid-Autumn Festival, whether with family, friends, or colleagues. Some companies give gifts to their employees on this occasion, including moon cakes.

NATIONAL DAY: OCTOBER 1 TO 7, 2026 (GOLDEN WEEK)

National Day (国庆节 – Guóqìng jié), celebrated on October 1, marks the founding of the People’s Republic of China in 1949. It gives rise to a week of holidays, called Golden Week. This is a key period for tourism, both within and outside the country.

COMMERCIAL HOLIDAYS: BETWEEN INNOVATION AND CONSUMPTION

CHINESE VALENTINE’S DAY: AUGUST 10, 2026

Chinese Valentine’s Day, or Qixi (七夕节), falls on August 10, 2026. Inspired by a romantic legend about two lovers separated by the Milky Way, this holiday is increasingly embraced by younger urban generations, who celebrate love with gifts and romantic dinners.

It represents a commercial opportunity, particularly for beauty, luxury, jewelry, and connected appliance brands, provided they opt for special marketing for the occasion. Limited editions for the Qixi festival are hugely successful. Online sales and live streaming are the most promising sales channels during this holiday.

SINGLES’ DAY: NOVEMBER 11, 2026

Known as Double 11 (双十一 – Shuāngshíyī or Shuang Eleven), or Singles’ Day (光棍节 – Guānggùn jié), November 11 has established itself in recent years as the flagship shopping day in China.

Originally conceived as a day of massive promotions on Taobao, the main platform of e-commerce giant Alibaba, Double 11 has since been adopted by many Chinese retailers to become a day of mass consumption throughout China. Every year, Shuang Eleven is marked by record sales on online shopping platforms, attracting millions of shoppers looking for bargains.

DOUBLE TWELVE: DECEMBER 12, 2026

Riding on the success of November 11, Double Twelve (双十二) is a commercial event. One month after Singles’ Day, this day allows retailers to offer new promotions to sell off their stock.

HOLIDAY ORGANIZATION IN 2026: BETWEEN WORK AND REST

In 2026, public holidays in China will follow a specific pattern. In order to maximize rest periods, the authorities often adjust the weekends preceding or following public holidays. For example, for Chinese New Year or Golden Week, working days may be moved to allow for longer holiday periods. Here is a summary of public holidays in 2026:

  • Lunar New Year: February 15 to 23, with make-up days on Saturday, February 14 and Sunday, February 28
  • Qingming: Saturday, April 4 to Monday, April 6
  • Labor Day: Friday, May 1 to Tuesday, May 5, with a make-up day on Saturday, May 9
  • Dragon Boat Festival: Friday, June 19 to Sunday, June 21
  • Mid-Autumn Festival: Friday, September 25 to Sunday, September 27, 2026
  • National Day: Thursday, October 1 to Wednesday, October 7, with make-up days on Sunday, September 20 and Saturday, October 10

Mastering the Chinese calendar: a strategic lever for your development in China

There are many traditional and commercial holidays in China. For foreign companies, being familiar with these holidays, public holidays, and the specific consumer practices associated with them not only helps avoid logistical or organizational surprises, but also seize the opportunities they offer in terms of communication, commercial strategy, and customer relations.

Do you have a development project in the Chinese market? Contact our experts. We would be delighted to assist you with your projects in the Chinese market. contact@vvrinternational.com

Download our 2026 calendar:

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Learning expedition in China: an immersion to understand the innovation and culture of a changing market

Why is immersion becoming an essential step before launching a business in China?

Understanding the Chinese market from within China

The Chinese market attracts companies from around the world due to its size, capacity for innovation, sustained growth, and vast opportunities in cutting-edge sectors. But China is also a complex market with its own dynamics, unique business culture, and rapid changes. For foreign companies, it is not always enough to consult reports or follow trends from a distance. Field experience can therefore be an asset in preparing for expansion in China, enabling informed decisions to be made and strategies to be adjusted.

This is why learning expeditions are a valuable tool for better understanding the Chinese market. At VVR International, our teams in France and China design and organize these immersive trips tailored to each project, in order to offer groups of companies a precise and strategic vision of the Chinese market.

What is a learning expedition in China?

The concept of a “learning expedition” is a short trip (usually between 4 and 8 days) during which a group of decision-makers, executives, or business managers meet with key players in an ecosystem: companies, institutions, incubators, start-ups, R&D centers, etc.

A learning expedition is not just a business trip punctuated by a series of visits; it is designed to be an immersive experience, with strategic objectives defined in advance with the help of our teams of Chinese market experts:

  • Explore a sector or market,
  • Identify opportunities,
  • Understand local practices,
  • Draw inspiration from models of innovation,
  • Establish initial contacts.

This format is particularly relevant in China. The country is vast, diverse, evolving at a rapid pace, and often operates according to principles that are very different from those of Western markets. Immersion, direct observation, and contextualization provide a better understanding of China and its potential for development in this market.

It should be noted that for nationals of many countries, including France, visas are no longer required to enter China for stays of 30 days or less (for more information, read our article “Making a success of your first business trip to China”).

Immersion in the heart of the Chinese industrial ecosystem: what are the objectives for foreign companies?

The learning expedition enables companies to reduce uncertainty about the Chinese market by providing a concrete understanding of it. Each mission is built around several key objectives that enable participants to improve their understanding of China:

1. Decoding the specificities of the Chinese market

Chinese consumers do not have the same expectations, purchasing practices, and preferences as consumers in European countries. Regulations and the competitive landscape are also very different from those in European countries. By meeting with local companies, experts, and institutions, participants gain a direct understanding of the realities on the ground:

  • How do consumers make their decisions?
  • What are the rules for accessing the market in a given sector?
  • How are local partnerships built?

2. Draw inspiration from Chinese innovations

China is now a global driver of innovation in sectors such as green tech, automotive, smart cities, energy, healthcare, and logistics. Seeing these innovations at work, both in industry and manufacturing and in marketing and distribution, allows participants to challenge their own models and identify opportunities for collaboration or adaptation.

3. Make useful contacts

A learning expedition opens doors. Whether through B2B meetings, site visits, or informal exchanges, companies can forge initial links with potential partners, suppliers, customers, or local influencers.

4. Become familiar with Chinese business culture

In China, understanding cultural customs, negotiation mechanisms, and social codes is important for success. Immersion allows you to grasp these subtleties, which are often invisible from a distance but crucial for building a relationship of trust.

5. Refine your development strategy in China

Upon returning from China, participants have tangible elements to adjust their strategy: which regions to target? Which entry model to adopt (distribution, partnership, JV, subsidiary, license)? Which products or services to adapt? The learning expedition thus becomes a decision-making tool. The VVR International teams then assist participants in analyzing and adjusting their development strategy in China.

China: a laboratory for innovation and a market of the future

China is a leading technological player. It invests heavily in R&D, actively supports the emergence of cutting-edge companies in many strategic fields, and develops innovation hubs across all its regions.

Some particularly innovative sectors:

  • Tech and digital: ultra-integrated e-commerce, mobile payment, AI, connected objects.
  • Mobility and energy: electric cars, batteries, shared mobility solutions.
  • Industry 4.0: automation, robotics.
  • Smart cities: urban flow management, big data, connected infrastructure.
  • Agri-food: traceability, food safety, food tech.
  • Medicine

Observing these trends from the inside allows foreign companies to better understand market expectations and potential levers for differentiation.

How does VVR International support companies in their learning expeditions?

A tailor-made and locally-based approach

Organizing an effective learning expedition in China cannot be improvised. VVR International offers federations, professional organizations, business associations, and clusters tailor-made support. Our experts have in-depth knowledge of China and its industry, mobilize the right contacts, and provide high-quality cultural support.

With more than 25 years of experience in China, VVR International designs learning expeditions that are tailored to the objectives, sector, level of international maturity, and schedule of each group of participants.

Our services include:

  • Upstream strategic framing: understanding objectives, selecting priority geographical areas and sectors.
  • Complete program organization: identifying companies to visit, experts to meet, and building an optimized itinerary.
  • On-site support: professional interpreters, intercultural consultants, turnkey logistics (transportation, accommodation, catering).
  • Daily debriefings and final summary: putting things into perspective, key lessons learned, strategic recommendations.
  • Post-mission follow-up: connecting with partners, analyzing identified opportunities, support for the next phase.

What participants take away from a learning expedition

Learning expeditions are often “trigger” moments, allowing you to move from intention to action, or, conversely, to readjust a strategy and avoid costly mistakes. The strength of a learning expedition lies in the combination of concrete observations, informal exchanges, cultural discoveries, and collective reflection.

Understanding China to effectively prepare for development

Expanding into the Chinese market requires serious and meticulous preparation. Learning expeditions are a strategic step in the process of reflection and acculturation. These well-prepared trips, accompanied by experts in the Chinese market, are a valuable tool for field analysis that can be decisive when considering or initiating a development project in China.

For more than 25 years, we have been helping foreign companies succeed in their industrial or commercial development in China, supporting them at every stage of their project: market analysis, identification of opportunities, search for partners, institutional networking, legal and operational structuring, intercultural management, etc.

Contact our experts to build a strategy tailored to your sector and the realities on the ground in order to secure each stage of your project in China and thus sustain your activities in the Chinese market.

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China’s railway network: rapid development to support domestic mobility

China’s railway network: rapid development to support domestic mobility

China’s rail network: beyond compare

China now has the largest rail network in the world, with over 162,000 kilometers of track, including 48,000 km dedicated to high-speed rail.

The network is designed to efficiently serve the entire country, connecting major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu, as well as secondary cities that were previously underserved.

The iconic Beijing–Shanghai line, inaugurated in 2011, illustrates this ambition: 1,318 km long, it connects the country’s two largest cities in less than 4.5 hours, with commercial speeds reaching 350 km/h. The longest high-speed line, Beijing-Guangzhou (2,298 km), takes 8 to 10 hours.

An ambitious rail development plan for 2035

China’s rail development shows no signs of slowing down. The Chinese government has set targets in its 2021–2035 rail master plan, a major strategic policy supported by significant public investment aimed at developing a national rail network:

  • 200,000 km of railways planned by 2035,
  • including 70,000 km of high-speed lines, making high-speed trains accessible to cities with more than 500,000 inhabitants, with a very dense network covering all key economic regions.
  • Systematic rail connection of cities with more than 200,000 inhabitants,
  • Increasing the maximum speed of high-speed trains to 400 km/h, while improving comfort, reducing energy consumption, and lowering long-term operating costs.
  • Reduction in travel times: the ongoing development of ultra-high-speed trains (up to 400 km/h from 2027) should further accelerate travel times on major lines.

The aim is to enable widespread access to high-speed trains, with increasingly fast and optimized interurban journeys. This project is part of a drive to strengthen territorial cohesion and support regional economic development, particularly in the interior and western parts of the country, by promoting low-carbon mobility for people and freight transport.

Cutting-edge rail technologies to strengthen the Chinese network

China is also investing in innovation to enhance the efficiency and safety of its network:

  • The Shanghai Maglev train, which entered service in 2004, remains one of the fastest trains in commercial operation in the world, reaching 431 km/h on a 30 km line between Pudong Airport and the city.
  • Planned investments in 2025: 590 billion yuan (approximately $80.8 billion) to develop and modernize infrastructure.[1]
  • China is working on the commercial operation of ultra-high speed (400 km/h) trains and is also investing in Hyperloop and smart rail technologies.[2]
  • In 2021, the manufacturer China Railway Rolling Stock Corporation CRRC presented a prototype of a 600 km/h Maglev train, which is currently in the testing phase before entering service in the coming years.
  • Many Chinese stations are being modernized and integrated into metro networks, with automated services to streamline passenger flows.

The metro has also undergone extremely rapid development over the past 20 years, growing from just four cities with metro systems before 2000 to around 50 in 2025, with numerous projects and extensions currently underway.

A lever for development in inland regions

The expansion of the rail network also benefits regions in the interior of the country, which have historically been less developed. Provinces such as Guizhou, Gansu, and Yunnan have seen the arrival of high-speed lines connecting them to major economic centers.

This is particularly true of the Chengdu–Guiyang line, which crosses a mountainous region and opens up several rural areas. The journey time has been reduced from 11 hours to just 3 hours, encouraging tourist and business travel.

These infrastructures help to reduce the gap between coastal and inland regions by stimulating mobility, employment, and investment.

A booming mode of transport for both people and goods

Rail transport in China is now one of the most widely used in the world:

In 2023, more than 3.6 billion trips were made by rail in the country, according to the Ministry of Transport, a sharp increase after the end of Covid-19 restrictions.

Trains are now preferred to planes for many domestic routes, thanks to their punctuality, affordable prices, and smooth user experience.

Trains are also used extensively for freight:

  • From January to September 2025, 3.03 billion tons of goods were transported, an increase of 3.4% year-on-year.[3]
  • High priority for essential freight: in 2025, 1.553 billion tons of coal were transported, including more than 1 billion for electricity production. The flow of metallurgical materials (+9.4%) and cereals (+10.8%) increased significantly. [4]

Railways: a showcase for China and a lever for economic development

The development of the railways illustrates China’s ability to carry out large-scale infrastructure projects that are fundamental to its territory and economy.

It also demonstrates a desire to connect all regions and facilitate human, commercial, and logistical exchanges on a national scale. With increasingly ambitious projects, China is confirming its position as a world leader in rail transport, both in terms of infrastructure and transport volumes.

VVR International supports you in your development in China

At VVR International, we are closely monitoring these major transformations that are impacting territorial networks, logistics flows, and urban dynamics in China.

Our expertise in the Chinese market, acquired over more than 25 years, enables us to support you in your development, establishment, or local partnership projects by providing you with precise knowledge of infrastructure, regions, and economic players.

Would you like to better understand the Chinese environment and adapt your strategy to the local context? Contact our teams.

Sources:

[1] China: railway investment up 5.5% in the first half of the year – Xinhua – french.news.cn

[2] China prepares for the era of 400 km/h rail travel | Le Rail

[3] http://french.china.org.cn/business/txt/2025-10/23/content_118138155.htm

[4] China: rail freight volume up 3.4% between January and September

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The cosmetics market in China in 2025: consumers and trends

The cosmetics market in China in 2025: consumers and trends

The cosmetics and skincare market in China reached a value of €69.7 billion in 2024. In 2025, the market is proving resilient despite an economic climate marked by low consumer confidence due to concerns about employment and the property market.

Are e-commerce and social e-commerce supporting the cosmetics market in China?

E-commerce platforms, particularly Douyin, have remained the driving force behind the growth of the Chinese beauty market. In July 2025, the gross merchandise volume (GMV) of Douyin’s beauty category reached nearly 20 billion yuan, an increase of 31.7% over the previous year.

Data from China’s National Bureau of Statistics showed that retail sales of cosmetics rose 4.5% year-on-year in July to 26.5 billion yuan.[1] In addition, online sales for the first seven months of the year recorded a strong increase of 9.2%.[2] Thus, consumers are cautious, but they continue to spend, albeit selectively. The “challenges” for cosmetics lie in the organisation and strategic use of traditional offline channels, while the overall market is supported by the strong performance of online commerce, particularly social e-commerce. The most successful brands are no longer just companies offering quality products: they are companies that analyse trends and master the algorithms and sales logic specific to platforms such as Douyin. Success now depends on deep operational integration with these dominant sales platforms, which requires specific teams and strategies for each platform.

It should be noted that the gross merchandise volume of the platform’s top 20 brands grew even faster, at 56.1% year-on-year, indicating a consolidation of power among the major players who have mastered the platform’s complex ecosystem.[3] Domestic brands are enjoying significant success and have a particularly good grasp of effective marketing and distribution strategies, as well as a better understanding of the domestic market . Hanshu, a brand owned by Chicmax Cosmetic Company Limited, has topped Douyin’s list of beauty brands for the seventh consecutive month.

Nevertheless, the key strategy for top-performing brands such as Hanshu, ELL and Proya is to rely heavily on physical stores. These shops allow them to directly control prices, brand messaging and first-hand customer data, reducing their dependence on third-party distributors or KOLs. This strategy of combining effective online sales with branded stores enables these companies to reach Chinese consumers and become leading players in the domestic market.

Growth in niche cosmetics segments

Certain cosmetics sectors are particularly promising in China, including:

  • Anti-ageing skincare (serums, targeted treatments)
  • Men’s products,
  • Makeup that incorporates the concept of skincare (“makeup care”),
  • Innovation in hair and body care.

Demand from Chinese consumers for targeted and innovative solutions is fuelling the growth of new niche categories. A report by Future Market Insights predicts that the global market for waterless cosmetic powders[4] will grow at a compound annual growth rate of 23.3% in China, far outpacing the overall market.[5] This growth is fuelled by the convergence of sustainability (water conservation) and innovation narratives. These innovative products come in more compact, convenient formats. They also often have a higher concentration of active ingredients. E-commerce is the dominant channel for this segment, accounting for approximately 51.5% of sales in 2025, which shows how much these new categories are being discovered and adopted online.

Understanding Chinese consumer demand in the cosmetics sector in China

A report published in 2025 by Kantar Worldpanel provides a useful framework for understanding this complex consumer behaviour.[6] Among the trends identified are:

  • Fragmentation of demand: brand loyalty is declining, with consumers mixing and matching products from various niche and major brands to meet specific needs, rather than relying on a single brand.
  • Demand linked to specific needs: purchases are increasingly driven by specific scenarios, whether it be morning or evening skincare routines or specialised care products for the rapidly expanding aesthetic medicine market.
  • Convergence of functions: consumers now expect a single product to offer multiple benefits, such as a formula that moisturises and controls sebum, or a whitening product with anti-ageing properties.

Indeed, demand for premium, science-backed products that are considered effective is growing significantly in China. Consumers are willing to pay more for products that deliver tangible results that meet their specific needs. The high-end beauty products sector is expected to capture 53% of the market share in China by 2025, driven by this search for effective, high-quality solutions. [7]

The Chinese cosmetics market in 2025 is both promising and demanding

The growth of social e-commerce, the rise of niche segments and increased demand for high-end products offer real opportunities. But this momentum is accompanied by growing complexity: fragmented consumer expectations, mastery of platforms such as Douyin, a subtle combination of online and offline distribution, and rapid adaptation to new regulations.

In this context, success depends not only on product quality, but also on brands’ ability to integrate all these dimensions into a coherent strategy tailored to the local market.

At VVR International, we have been supporting cosmetics and skincare companies in their development in China for over 26 years. From defining market strategy to operational implementation, regulatory analysis and distribution monitoring, our expertise enables you to launch and sustain your business in China.

[1] July retail sales total up 3.7% year-on-year, growth rate up year-on-year, month-on-month decline stronger than the market (maintained), accessed 16 September 2025, http://pdf.dfcfw.com/pdf/H3_AP202508191730479501_1.pdf?1755622635000.pdf

[2] China’s e-commerce sector posts steady growth in first 7 months …, accessed 16 September 2025, https://english.news.cn/20250823/3b95dd6a31714941945f077739171eb0/c.html

美护及潮玩驱动新消费行业景气度上行, accessed 16 September 2025, https://pdf.dfcfw.com/pdf/H3_AP202508101724900044_1.pdf?1754840698000.pdf

[4] This refers to cosmetic products formulated without water or with a very low proportion of water.

[5] Waterless Cosmetics Powders Market – Future Market Insights, accessed 16 September 2025, https://www.futuremarketinsights.com/reports/waterless-cosmetics-powders-market

[6] Five key FOCUS areas for China’s beauty market in 2025 – Kantar, accessed 16 September 2025, https://www.kantar.com/inspiration/fmcg/five-key-focus-areas-for-chinas-beauty-market-in-2025

[7] China’s Cosmetics and Personal Care Market: Key Trends and Business Outlook, accessed 16 September 2025, https://www.china-briefing.com/doing-business-guide/china/sector-insights/china-s-cosmetics-and-personal-care-market-key-trends-and-business-outlook

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Agri-food in China: a market between dependence and diversification

Agri-food in China: a market between dependence and diversification

A strategic market at the heart of global food tensions

In 2024, China imported 188 billion euros worth of agricultural and agri-food products. This impressive figure reflects a structural reality: despite its desire to move towards self-sufficiency, China must rely on imports to feed its population of 1.4 billion. Rapid urbanization, rising living standards, diversification of dietary habits and pressure on domestic production reinforce this underlying trend.

China’s trade balance is largely in deficit, as the country turns massively to its partners to secure its supplies. 25% of its imports come from Brazil, the main supplier of soy and meat, 12% from the United States, and 8% from the European Union. Also noteworthy: the rise of Asian partners such as Thailand (6%), a sign of the regionalization of trade.

Agri-food in China: a growing sector, targeted needs

Among the agri-food products imported into China, 57% are raw agricultural products, notably :

  • Oilseeds (30% alone),
  • Meats (11%)
  • Aquatic products (9%)
  • Cereals (7%)
  • Fats and oils (6%)

Processed products, including ready-made meals, preserves, sauces and cold meats, account for 45% of Chinese food imports. Finally, alcoholic beverages still account for a small share (2%), but they concentrate a high value and premium demand, particularly in the European wine segment.

This segmentation illustrates strong demand for plant and animal proteins, raw materials and processed products, in response to new consumer habits.

Rising food expenditure reflecting increased purchasing power

In 2024, the average annual food expenditure of Chinese households will reach 32,994 yuan, or around 4,300 euros. This already significant sum climbs sharply in the major metropolises: up to 7,300 euros in Shanghai and 6,786 euros in Beijing. This trend, linked to urbanization, the development of the middle classes and growing purchasing power, is stimulating demand for varied, safe, premium and practical products.

Chinese food imports on the rise

The Chinese market for imported food products is growing at an annual rate of 15%, well above the world average of 4%. Among imported products, the meat and charcuterie sector is experiencing strong growth, with 6.6 million tonnes in 2023, over +2.25% on the previous year[1] . Consumption of ready-to-eat products and snacks is booming, in line with the lifestyles of young urbanites, who prefer quick, healthy and even innovative solutions.[2]

This dynamism offers particularly interesting opportunities for companies capable of combining quality, innovation and understanding of the local market.

Europe as a leading partner for Chinese supplies

In 2024, China imported €14.5 billion worth of European agricultural and food products. This figure is rising, with France leading the way at 4.3 billion euros, followed by Spain, the Netherlands and Germany. What distinguishes Europe in this market is the complementarity of its national offerings: each country exports different products, which limits intra-European competition. Germany exports food preparations, Spain meat and pork products, France wines, cereals and dairy products, the Netherlands dairy products and cereal preparations.

 

France: European leader with rising exports

China imported 4.3 billion euros worth of French agricultural products in 2024, making France the leading European supplier to the Chinese market by value (30% of European imports are French). Between 2018 and 2023, its agri-food exports grew by 65%, a significant figure that underlines the potential of this commercial partnership.

China is now France’s 8th largest customer by value for agri-food products. France will be China’s 12th largest supplier in 2024.

French exports to China in 2024 are dominated by :

  • Alcoholic beverages (37%), notably wines and spirits;
  • Cereals (27%): France is the leading supplier of barley;
  • Dairy products (9%), in constant growth.

These performances illustrate France’s ability to adapt to the expectations of Chinese consumers, particularly in terms of quality, safety and traceability.

Opportunities for international exporters in the agriculture and agrifood sector

The Chinese market offers numerous opportunities for foreign companies capable of offering :

  • Traceable, safe products that comply with Chinese standards,
  • Formats adapted to the local market and lifestyle,
  • A premium or innovative image,
  • Practical food solutions for the urban lifestyle.

Growth segments for all international players include :

  • Upscale snacking,
  • High added-value dairy products,
  • Fruit, vegetables and processed products,
  • Traditional cereals and breads adapted to local tastes.

Organic produce is also enjoying strong growth in China. By 2022, Chinese consumption of organic food products will be worth 12.4 billion euros, making China Asia’s leading market for organic products, and the 3rd largest in the world.

China’s growing export power in the agri-food sector

Alongside its imports, China is developing its own agri-food exports, which reached $95 billion in 2024. It is particularly active in :

  • Seafood products (fish, shrimps),
  • Processed fruit and vegetables,
  • Cereals and cereal derivatives,
  • Processed products such as sauces and preserves.

China is no longer content to import: it is becoming a global agri-food player, capable of competing in certain segments.

The Chinese agri-food market in full transformation

The Chinese agrifood market is undergoing rapid change, driven by sustained domestic growth, galloping urbanization and demanding consumers. For international players, it’s a promising but demanding market, requiring agility, consistency and a genuine local strategy. Importers must adapt by focusing on :

  • Product innovation,
  • Understanding local habits,
  • Mastery of Chinese regulations,
  • Building solid partnerships with local distributors and platforms.

For over 26 years, VVR International has been assisting food companies with their development projects in China. From strategic positioning, to developing brand awareness, to import and distribution procedures, VVR International’s experts support foreign companies every step of the way.

 

Sources:

Business France

https://agreste.agriculture.gouv.fr/agreste-web/download/publication/publie/IraCex2425/2024_25inforapcommerceext.pdf

https://www.tresor.economie.gouv.fr/Articles/2024/02/01/la-veille-agri-agro-du-ser-de-pekin-semaine-du-01-fevrier-2024

https://www.tresor.economie.gouv.fr/Articles/2024/11/01/la-veille-agri-agro-du-ser-de-pekin-premiere-quinzaine-d-octobre-2024

[1]  https://www.teamfrance-export.fr/fiche-marche/produits-alimentaires/viandes-et-charcuterie/CN

[2] https://www.lemoci.com/actualites/actualites/agroalimentaire-la-chine-continue-doffrir-des-opportunites-export-malgre-tout/

 

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