Category: Actualités du marché chinois

China’s railway network: rapid development to support domestic mobility

China’s railway network: rapid development to support domestic mobility

China’s rail network: beyond compare

China now has the largest rail network in the world, with over 162,000 kilometers of track, including 48,000 km dedicated to high-speed rail.

The network is designed to efficiently serve the entire country, connecting major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu, as well as secondary cities that were previously underserved.

The iconic Beijing–Shanghai line, inaugurated in 2011, illustrates this ambition: 1,318 km long, it connects the country’s two largest cities in less than 4.5 hours, with commercial speeds reaching 350 km/h. The longest high-speed line, Beijing-Guangzhou (2,298 km), takes 8 to 10 hours.

An ambitious rail development plan for 2035

China’s rail development shows no signs of slowing down. The Chinese government has set targets in its 2021–2035 rail master plan, a major strategic policy supported by significant public investment aimed at developing a national rail network:

  • 200,000 km of railways planned by 2035,
  • including 70,000 km of high-speed lines, making high-speed trains accessible to cities with more than 500,000 inhabitants, with a very dense network covering all key economic regions.
  • Systematic rail connection of cities with more than 200,000 inhabitants,
  • Increasing the maximum speed of high-speed trains to 400 km/h, while improving comfort, reducing energy consumption, and lowering long-term operating costs.
  • Reduction in travel times: the ongoing development of ultra-high-speed trains (up to 400 km/h from 2027) should further accelerate travel times on major lines.

The aim is to enable widespread access to high-speed trains, with increasingly fast and optimized interurban journeys. This project is part of a drive to strengthen territorial cohesion and support regional economic development, particularly in the interior and western parts of the country, by promoting low-carbon mobility for people and freight transport.

Cutting-edge rail technologies to strengthen the Chinese network

China is also investing in innovation to enhance the efficiency and safety of its network:

  • The Shanghai Maglev train, which entered service in 2004, remains one of the fastest trains in commercial operation in the world, reaching 431 km/h on a 30 km line between Pudong Airport and the city.
  • Planned investments in 2025: 590 billion yuan (approximately $80.8 billion) to develop and modernize infrastructure.[1]
  • China is working on the commercial operation of ultra-high speed (400 km/h) trains and is also investing in Hyperloop and smart rail technologies.[2]
  • In 2021, the manufacturer China Railway Rolling Stock Corporation CRRC presented a prototype of a 600 km/h Maglev train, which is currently in the testing phase before entering service in the coming years.
  • Many Chinese stations are being modernized and integrated into metro networks, with automated services to streamline passenger flows.

The metro has also undergone extremely rapid development over the past 20 years, growing from just four cities with metro systems before 2000 to around 50 in 2025, with numerous projects and extensions currently underway.

A lever for development in inland regions

The expansion of the rail network also benefits regions in the interior of the country, which have historically been less developed. Provinces such as Guizhou, Gansu, and Yunnan have seen the arrival of high-speed lines connecting them to major economic centers.

This is particularly true of the Chengdu–Guiyang line, which crosses a mountainous region and opens up several rural areas. The journey time has been reduced from 11 hours to just 3 hours, encouraging tourist and business travel.

These infrastructures help to reduce the gap between coastal and inland regions by stimulating mobility, employment, and investment.

A booming mode of transport for both people and goods

Rail transport in China is now one of the most widely used in the world:

In 2023, more than 3.6 billion trips were made by rail in the country, according to the Ministry of Transport, a sharp increase after the end of Covid-19 restrictions.

Trains are now preferred to planes for many domestic routes, thanks to their punctuality, affordable prices, and smooth user experience.

Trains are also used extensively for freight:

  • From January to September 2025, 3.03 billion tons of goods were transported, an increase of 3.4% year-on-year.[3]
  • High priority for essential freight: in 2025, 1.553 billion tons of coal were transported, including more than 1 billion for electricity production. The flow of metallurgical materials (+9.4%) and cereals (+10.8%) increased significantly. [4]

Railways: a showcase for China and a lever for economic development

The development of the railways illustrates China’s ability to carry out large-scale infrastructure projects that are fundamental to its territory and economy.

It also demonstrates a desire to connect all regions and facilitate human, commercial, and logistical exchanges on a national scale. With increasingly ambitious projects, China is confirming its position as a world leader in rail transport, both in terms of infrastructure and transport volumes.

VVR International supports you in your development in China

At VVR International, we are closely monitoring these major transformations that are impacting territorial networks, logistics flows, and urban dynamics in China.

Our expertise in the Chinese market, acquired over more than 25 years, enables us to support you in your development, establishment, or local partnership projects by providing you with precise knowledge of infrastructure, regions, and economic players.

Would you like to better understand the Chinese environment and adapt your strategy to the local context? Contact our teams.

Sources:

[1] China: railway investment up 5.5% in the first half of the year – Xinhua – french.news.cn

[2] China prepares for the era of 400 km/h rail travel | Le Rail

[3] http://french.china.org.cn/business/txt/2025-10/23/content_118138155.htm

[4] China: rail freight volume up 3.4% between January and September

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Perfume in China 2025: a sector undergoing cultural and economic transformation

Perfume in China 2025: a sector undergoing cultural and economic transformation

In 2025, the perfume market in China is experiencing strong growth, with a significant increase in sales and changing consumer behavior. Here are the key points to remember:

Growth and potential of the Chinese perfume market

The Chinese perfume market is expected to reach 21.4 billion yuan (approximately $2.9 billion) in 2025, with an average annual growth rate of 13.4% between 2020 and 2025. This growth is well above the global average of 4-6% per year. China is on track to become the world’s second-largest market for fine perfumery in 2025, just behind the United States, driven by a young and affluent population that is increasing its consumption of luxury goods and perfumes. [1]

Consumer trends and changing habits

The market is dominated by young people aged 24 to 40, mostly women, with perfume penetration still low (around 5% of the population), leaving strong potential for growth. Chinese consumers prefer light, fruity, and floral scents, but demand for niche perfumes and different products is also growing. The use of men’s fragrances is increasing, reflecting a cultural shift towards greater acceptance of beauty products among men.[2] Finally, the niche fragrance segment is experiencing spectacular growth: +45% growth in 2024[3]. In this segment, unisex and customizable fragrances are very popular, in line with increased demand for individualization.

Foreign brands or local brands: what are the trends and success factors?

Shanghai[4] plays a central role in the growth of this sector, attracting large multinationals such as IFF and Givaudan, which have set up innovation and creative centers there. The city is positioning itself as a strategic economic and commercial hub with policies favorable to brand launches. The market is still largely dominated by international brands, particularly French ones, but they now need to adapt further:

  • Launch exclusive collections for China
  • Adapt formats (e.g., miniatures for travel retail)
  • Playing on local cultural references in their communication

Western niche brands such as Le Labo, Byredo, and Diptyque have managed to succeed, driven by an arty positioning and a high-end boutique experience.

The emergence of local brands investing in R&D and marketing is a notable phenomenon, particularly since the pandemic. Local brands enjoy strong consumer appeal and manage to combine quality, trends, and local cultural elements. This is the case, for example, with the brand To Summer, founded in 2020, which draws inspiration from the seasons and Chinese nature. It stands out for its elegant packaging and poetic fragrances. The brand recently launched an immersive boutique in Beijing, recreating a contemporary Chinese garden. Retail is becoming an experiential arena, combining art, design, and technology.

Distribution and digital marketing: how are perfumes sold in China?

Digital and e-commerce, via platforms such as Tmall, JD.com, and Red (XiaoHongShu), are essential marketing channels, supported by the strong influence of KOLs (influencers) and KOCs (Key Opinion Consumers) who contribute to brand awareness and guide consumer choices. This also facilitates the emergence of niche and local brands that are gradually gaining market share (see our infography on the perfume market).

What does the future hold for perfume in China?

In 2025, the Chinese perfume market is experiencing remarkable growth, driven by a young generation in search of personal expression, a confident move upmarket, and a high-performance digital ecosystem. China is becoming a laboratory for innovation and experimentation where both local and foreign brands must adapt their offerings, storytelling, and market entry strategies to a unique market.

For more than 25 years, VVR International has been helping French and European companies successfully establish themselves in the Chinese market, particularly in the luxury, cosmetics, and perfume sectors.

Our teams based in China and Paris support you at every stage of your development:

  • Targeted sector market research
  • Identification of partners (distributors, R&D centers, influencers)
  • Product adaptation and local positioning
  • Strategy for entering Chinese digital platforms (Tmall, JD, RED)
  • Regulatory monitoring and compliance with local standards (e.g., NMPA)

[1] french.shanghai+2

[2] staiirs+1

[3] Mintel China Fragrance Report, 2024

[4] https://french.shanghai.gov.cn/fr-Editorspick-DoBusiness/20250909/5dcc0ee33bd248dca66cdae4de556dbe.html

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Trade pact between Donald Trump and Xi Jinping: a draw?

Trade pact between Donald Trump and Xi Jinping: a draw?

A look back at the program La semaine de l’éco broadcast on France 24 on October 31, 2025

On Friday, October 31, CAMILLE Verchery, Founder and Director of VVR International and Co-founder of Globallians, appeared on France 24‘s program “La semaine de l’écho,” which analyzed the meeting between Presidents Donald Trump and Xi Jinping.

On October 30, 2025, Donald Trump and Xi Jinping met in South Korea on the sidelines of the Asia-Pacific Economic Cooperation summit. The meeting, which lasted more than an hour and a half, aimed to ease trade relations between Washington and Beijing and resulted in a truce in the trade war.

On the France 24 set, Elvire FABRY, Senior Researcher in Trade Geopolitics at the Jacques Delors Institute, Laure PALLEZ, Associate Director at the consulting firm Mascaret, Emmanuel VERON, Geographer, specialist in contemporary China and associate researcher at INALCO, and Camille VERCHERY discussed the meeting, seeking to determine whether or not this truce constitutes a “draw” in bilateral exchanges between the two countries and what impact it will have on global trade.

The strategic issues at the heart of the negotiations between the world’s two largest powers

Despite the absence of a joint statement, this first meeting between Donald Trump and Xi Jinping since Donald Trump’s return to the White House led to several major advances:

Rare earths: a competitive advantage for China

Rare earths are now essential to Western industry, particularly for the manufacture of missiles, radars, aircraft engines, and high-tech products such as screens and electric cars. Despite their relatively widespread presence on the planet, China has a virtual monopoly on their processing, accounting for more than two-thirds of global production and controlling almost all of their refining, a situation resulting from a strategic choice made by Beijing more than 30 years ago. China had threatened to drastically restrict its exports in retaliation for US tariffs. But at the end of this meeting on October 30, 2025, a one-year renewable agreement was reached on the supply of rare earths.

On the European Union side, rare earths are also a major concern. To counter this structural imbalance, the European Union, through the Critical Mineral Act, is seeking to reduce its dependence by accelerating a strategy of diversification, securing supplies (through international partnerships), and developing refining and recycling. Nevertheless, Camille VERCHERY predicts that reindustrialization will be a long process if it does not rely on Chinese expertise.

Is this meeting a success for trade between China and the United States?

At the end of the meeting, Donald Trump announced a reduction in tariffs imposed on China from 57% to 47%. In return, China has committed to importing American soybeans again.

Another key element of the announced trade truce is the authorization for chip manufacturer Nvidia to export its chips to China. As a reminder, in the name of national security, the United States had recently restricted exports of Nvidia’s latest-generation chips to China. In retaliation, China asked its companies to stop importing Nvidia chips, causing Nvidia’s market share in China to collapse. This escalation in the trade war between the two countries had an immediate impact on major technology companies on both sides, illustrating the interdependence between the US and Chinese markets. The resumption of trade is therefore a significant victory for the technology industry.

Major structural economic and geopolitical issues

Beyond the truce agreed between the two powers, fundamental problems remain and will shape the future of international trade:

  • Structural trade imbalance: the U.S. trade deficit with Beijing is huge ($439 billion in Chinese imports compared to less than $145 billion in U.S. exports last year). Nevertheless, the balance of trade justifies Beijing’s desire to remedy the situation. Chinese policy aims to move China towards greater self-sufficiency, while increasing its exports of the most sophisticated and innovative technologies (such as pharmaceutical molecules, AI, and robots) to the rest of the world.
  • Interdependence between China and the United States: as the example of microchips shows, the two superpowers are highly interdependent economically, commercially, and technologically, which, once the show of force is over, requires seeking appeasement through dialogue.
  • Europe’s position: Europe is caught in the middle of the Sino-American confrontation and is suffering the repercussions of this escalation. The main challenge for Europe is to find a path between economic resilience, strategic autonomy, and diplomatic consistency.

The meeting between Donald Trump and Xi Jinping on October 30, 2025, resulted in a trade truce that was beneficial to both countries, although trade imbalances persist and technological competition continues. Nevertheless, this agreement marks an important step in Sino-American trade relations and demonstrates a desire for appeasement.

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The cosmetics market in China in 2025: consumers and trends

The cosmetics market in China in 2025: consumers and trends

The cosmetics and skincare market in China reached a value of €69.7 billion in 2024. In 2025, the market is proving resilient despite an economic climate marked by low consumer confidence due to concerns about employment and the property market.

Are e-commerce and social e-commerce supporting the cosmetics market in China?

E-commerce platforms, particularly Douyin, have remained the driving force behind the growth of the Chinese beauty market. In July 2025, the gross merchandise volume (GMV) of Douyin’s beauty category reached nearly 20 billion yuan, an increase of 31.7% over the previous year.

Data from China’s National Bureau of Statistics showed that retail sales of cosmetics rose 4.5% year-on-year in July to 26.5 billion yuan.[1] In addition, online sales for the first seven months of the year recorded a strong increase of 9.2%.[2] Thus, consumers are cautious, but they continue to spend, albeit selectively. The “challenges” for cosmetics lie in the organisation and strategic use of traditional offline channels, while the overall market is supported by the strong performance of online commerce, particularly social e-commerce. The most successful brands are no longer just companies offering quality products: they are companies that analyse trends and master the algorithms and sales logic specific to platforms such as Douyin. Success now depends on deep operational integration with these dominant sales platforms, which requires specific teams and strategies for each platform.

It should be noted that the gross merchandise volume of the platform’s top 20 brands grew even faster, at 56.1% year-on-year, indicating a consolidation of power among the major players who have mastered the platform’s complex ecosystem.[3] Domestic brands are enjoying significant success and have a particularly good grasp of effective marketing and distribution strategies, as well as a better understanding of the domestic market . Hanshu, a brand owned by Chicmax Cosmetic Company Limited, has topped Douyin’s list of beauty brands for the seventh consecutive month.

Nevertheless, the key strategy for top-performing brands such as Hanshu, ELL and Proya is to rely heavily on physical stores. These shops allow them to directly control prices, brand messaging and first-hand customer data, reducing their dependence on third-party distributors or KOLs. This strategy of combining effective online sales with branded stores enables these companies to reach Chinese consumers and become leading players in the domestic market.

Growth in niche cosmetics segments

Certain cosmetics sectors are particularly promising in China, including:

  • Anti-ageing skincare (serums, targeted treatments)
  • Men’s products,
  • Makeup that incorporates the concept of skincare (“makeup care”),
  • Innovation in hair and body care.

Demand from Chinese consumers for targeted and innovative solutions is fuelling the growth of new niche categories. A report by Future Market Insights predicts that the global market for waterless cosmetic powders[4] will grow at a compound annual growth rate of 23.3% in China, far outpacing the overall market.[5] This growth is fuelled by the convergence of sustainability (water conservation) and innovation narratives. These innovative products come in more compact, convenient formats. They also often have a higher concentration of active ingredients. E-commerce is the dominant channel for this segment, accounting for approximately 51.5% of sales in 2025, which shows how much these new categories are being discovered and adopted online.

Understanding Chinese consumer demand in the cosmetics sector in China

A report published in 2025 by Kantar Worldpanel provides a useful framework for understanding this complex consumer behaviour.[6] Among the trends identified are:

  • Fragmentation of demand: brand loyalty is declining, with consumers mixing and matching products from various niche and major brands to meet specific needs, rather than relying on a single brand.
  • Demand linked to specific needs: purchases are increasingly driven by specific scenarios, whether it be morning or evening skincare routines or specialised care products for the rapidly expanding aesthetic medicine market.
  • Convergence of functions: consumers now expect a single product to offer multiple benefits, such as a formula that moisturises and controls sebum, or a whitening product with anti-ageing properties.

Indeed, demand for premium, science-backed products that are considered effective is growing significantly in China. Consumers are willing to pay more for products that deliver tangible results that meet their specific needs. The high-end beauty products sector is expected to capture 53% of the market share in China by 2025, driven by this search for effective, high-quality solutions. [7]

The Chinese cosmetics market in 2025 is both promising and demanding

The growth of social e-commerce, the rise of niche segments and increased demand for high-end products offer real opportunities. But this momentum is accompanied by growing complexity: fragmented consumer expectations, mastery of platforms such as Douyin, a subtle combination of online and offline distribution, and rapid adaptation to new regulations.

In this context, success depends not only on product quality, but also on brands’ ability to integrate all these dimensions into a coherent strategy tailored to the local market.

At VVR International, we have been supporting cosmetics and skincare companies in their development in China for over 26 years. From defining market strategy to operational implementation, regulatory analysis and distribution monitoring, our expertise enables you to launch and sustain your business in China.

[1] July retail sales total up 3.7% year-on-year, growth rate up year-on-year, month-on-month decline stronger than the market (maintained), accessed 16 September 2025, http://pdf.dfcfw.com/pdf/H3_AP202508191730479501_1.pdf?1755622635000.pdf

[2] China’s e-commerce sector posts steady growth in first 7 months …, accessed 16 September 2025, https://english.news.cn/20250823/3b95dd6a31714941945f077739171eb0/c.html

美护及潮玩驱动新消费行业景气度上行, accessed 16 September 2025, https://pdf.dfcfw.com/pdf/H3_AP202508101724900044_1.pdf?1754840698000.pdf

[4] This refers to cosmetic products formulated without water or with a very low proportion of water.

[5] Waterless Cosmetics Powders Market – Future Market Insights, accessed 16 September 2025, https://www.futuremarketinsights.com/reports/waterless-cosmetics-powders-market

[6] Five key FOCUS areas for China’s beauty market in 2025 – Kantar, accessed 16 September 2025, https://www.kantar.com/inspiration/fmcg/five-key-focus-areas-for-chinas-beauty-market-in-2025

[7] China’s Cosmetics and Personal Care Market: Key Trends and Business Outlook, accessed 16 September 2025, https://www.china-briefing.com/doing-business-guide/china/sector-insights/china-s-cosmetics-and-personal-care-market-key-trends-and-business-outlook

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How to Make Your First Business Trip to China a Success | 2026 Guidance

Visiting China Factories: Your Ultimate Guide to Successful Business Trip to China

1. Introduction

China remains one of the most important global manufacturing hubs in 2025. For many companies, visiting Chinese factories is a crucial step toward securing reliable suppliers, auditing production quality, or negotiating partnerships. However, a business trip to China can feel overwhelming, especially for first-time travelers. Because different laws, cultural expectations, and logistical hurdles require careful preparation, planning ahead is essential.

For foreign companies, understanding how to navigate business trips in China is more than just logistics. It is about ensuring compliance with Chinese labor laws, managing cultural nuances, and protecting the well-being of staff. With the right preparation, companies can turn a factory visit into a long-term partnership opportunity. In this article, we, VVR RH, provide practical advice for business managers and HR leaders. It covers preparation, etiquette, travel tips, and HR recommendations for employers sending staff abroad. It also outlines common challenges and strategies to overcome them.

2. Key Takeaways

• Face-to-face meetings are essential in China’s business culture.
• A well-planned agenda ensures smooth visits to multiple factories.
• Compliance with visas, local labor laws, and cultural norms is vital.
• Understanding Chinese etiquette strengthens negotiations.
• Preparation reduces risks and increases trust with suppliers.

Insight for you: Many firms now follow a China+1 strategy, combining Chinese production with new bases in Vietnam, Malaysia, or Thailand. Business travel often covers China and one ASEAN partner, making it a cornerstone of modern supply chain planning

3. Before Your Business Trip to China: Preparation

Preparing thoroughly before your trip is crucial since China’s business culture values punctuality and planning. Therefore, the right documents, health checks, and digital readiness will help you avoid setbacks.

Plan Your Visit Agenda

Preparation and making advanced plan are keys when entering China for your first business trip.

Preparation and making an advanced plan are keys when entering China for your first business trip.

Travelling to China for business requires detailed preparation. Meetings should be scheduled 2–3 weeks in advance, as suppliers often need time to prepare documentation and sample production lines. You should be mindful of public holidays. During Golden Week (October) and Lunar New Year (January/February), many factories shut down for one to three weeks. Travel forums such as Reddit’s r/travelchina warn that last-minute planning around these periods often leads to delays.

Tip: Always check the official Chinese holiday calendar before confirming flights. Building flexibility into your agenda ensures fewer disruptions. Ensure agendas are realistic. Allow travel time between provinces because China’s geography is vast. Building flexibility into your agenda ensures fewer disruptions. Ensure agendas are realistic. Allow travel time between provinces because China’s geography is vast.

Business Trip to China: Visa Type (2025 Update)

China updated its business visa policy in 2024, simplifying procedures for short-term travelers while keeping compliance requirements for longer stays. The type of visa and the documents needed depend primarily on the duration and purpose of your visit.

Business travel to China requires M visa type if you stay over 30 days.

Business travel to China requires an M visa type if you stay over 30 days.

Short-term Business Trips (Less than 30 days)

Until 30 January 2025, holders of ordinary passports from multiple countries, including France and Monaco, are exempt from visa requirements for visits of up to 30 days. This policy applies to trips for business, tourism, family visits, transit, or cultural exchanges. Travelers under this exemption can enter China without an M visa, provided their stay does not exceed 30 days, and they do not engage in activities that require residence or employment permits. Tip: Always carry a printed invitation letter or meeting confirmation from your Chinese partner. It may be requested by border officials upon entry.

Longer Business Stays (Over 30 days)

For business trips exceeding 30 days, business travelers typically require an M visa. Applicants must prepare the following:

  • A formal invitation letter from a Chinese company or authorized institution.
  • A valid passport (at least six months’ validity remaining).
  • A completed visa application form and a recent passport photo.

Applications are typically submitted at the Chinese Embassy or Consulate in the applicant’s country of residence (for example, the Chinese Embassy in France). Fees depend on visa type, nationality, and processing speed. So, it’s advisable to apply well in advance. Frequent travelers can now apply for multi-entry M visas valid for six or twelve months. Standard processing takes 4–10 working days, with express options available. Moreover, most embassies now require fingerprints and biometric data during the application. Travelers also need an official invitation letter from the hosting company or local authority. Tip: Employers should bring a printed invitation letter from their Chinese partner to avoid bottlenecks when entering China. Delays in visa processing can disrupt entire factory visit schedules.

Health and Safety Updates

Beyond vaccination requirements, visitors must prepare for air quality challenges. In fact, Beijing, Xi’an, and other industrial cities frequently report high pollution levels. If you are a sensitive person, you should carry N95 masks. Companies are encouraged to provide corporate travel insurance covering medical emergencies, accidents, and even COVID-19 reinfections. Insurance should include emergency evacuation clauses, especially for employees visiting remote provinces.

Digital Preparation

China’s internet environment is highly regulated. Google, Gmail, YouTube, Facebook, and Instagram are blocked. LinkedIn was restricted in 2023. Travelers should download Baidu Maps or Gaode Maps before arrival, as Google Maps does not function. Wi-Fi in airports and hotels often requires passport registration for access. Tip: Encourage employees to set up VPNs approved by the company. This ensures secure communication and uninterrupted access to critical apps.

4. Understanding Business Etiquette in China

Etiquette in China often determines whether business discussions succeed. In fact, respect, trust, and proper manners are as important as contracts. For example, greetings usually involve a handshake and a nod.

What Every Foreigner Should Know

Etiquette remains a central part of business in China. Meetings usually start with formal introductions and the exchange of business cards. Cards should be presented and received with both hands, followed by a brief review before storing them. Seating arrangements at banquets and meetings reflect hierarchy. Senior hosts sit in the middle. Foreign guests of honor sit opposite. Punctuality is highly respected. Arriving late, even by a few minutes, can be seen as disrespectful.

Business cards should be presented and received with both hands.

Business cards should be presented and received with both hands in China.

Communication Styles and Meeting Practices

Chinese managers often avoid saying “no” directly. Instead, phrases like “we will think about it” or “this might be difficult” suggest rejection. Reading between the lines is crucial. Important decisions are sometimes made outside the boardroom. Karaoke nights, banquets, and tea sessions are common venues for informal but essential discussions. Tip: Train your staff to interpret indirect communication styles. Misunderstandings in tone can derail negotiations.

Cultural Differences You Need to Adapt To

China is a collectivist society, based on Hofstede’s model. Group loyalty, harmony, and respect for hierarchy dominate the workplace. By contrast, Europe emphasizes individual decision-making. Consequently, decisions in China are made at the senior level, not by mid-level staff. Furthermore, uncertainty avoidance is moderate. While contracts are detailed, relationships (guanxi) often outweigh written terms. China also scores low on indulgence, meaning employees and partners often prioritize long-term stability over short-term rewards.

Building Long-Term Business Relationships

Trust in China grows slowly. Many factories prefer starting with small test orders before scaling up to larger deals. Consistency in follow-ups via WeChat is key. Sending a visit report and a polite thank-you note in Mandarin can make a lasting impression. HR Tip: Encourage employees to bring small branded gifts. These act as tokens of goodwill and reflect respect for local traditions.

5. Useful Tips During Trips to China 

Once you arrive in China, practical knowledge makes the difference between a smooth trip and a stressful one. From payment apps to travel choices, preparation pays off.

Before You Board

China is vast, and weather conditions vary greatly. Guangzhou is hot and humid, while Harbin can be subarctic. Here are some tips for your first business trip to China.

  • Clothing: Pack both formal business attire for meetings and casual wear for factory visits.
  • Business cards: Always carry bilingual cards (English on one side, Mandarin on the other).
  • Cash: Carry some RMB (Yuan), as smaller towns may not accept foreign cards.
  • Apps: Download WeChat for communication and payments.
  • Connectivity: Arrange an international SIM or eSIM for data.
  • Power: Bring a portable charger; taxis and rural trains often lack charging ports.

On Arrival

Major airports such as Beijing Capital and Shanghai Pudong require fingerprint scans and face ID at immigration.

  • Payment. Mobile payments dominate. WeChat Pay and Alipay now accept foreign Visa and MasterCard cards. Register accounts in advance to avoid problems. For currency exchange, ATMs often offer better rates than counters.
  • Mobility. China’s high-speed rail system spans more than 42,000 km, the largest in the world. Popular routes like Beijing–Shanghai reduce travel to 4.5 hours. You should buy tickets in advance during peak travel. For smaller factory towns, hire a driver. If visiting factories in rural areas, you can arrange pickups with suppliers. Taxis rarely accept foreign cards and may refuse long-distance rides. Avoid unlicensed taxis. Besides, you can download and use DiDi (China’s Uber) for safe rides.
  • Accommodation. Not all hotels can host foreigners. Always book international chain hotels or confirm foreigner-friendly status before arrival. Remember that confirmation before booking.
  • Language. English is limited outside major cities. Hire interpreters for factory visits. Translation apps like iFlytek or Baidu Translate help but are not substitutes for human interpreters. HR Tip: Provide travelers with a pre-departure pack: emergency contacts, supplier addresses in Mandarin, and cash for small expenses.

After the China Business Trip & Following Up

The work does not end when you return home. Indeed, effective follow-up is critical in Chinese business culture. Chinese suppliers expect continued communication after an initial visit. For this reason, companies should send a visit report within two weeks, thank their hosts, and confirm next steps. Checklist for follow-up:

  • Provide feedback on inspected goods.
  • Clarify contracts, delivery terms, and compliance requirements.
  • Maintain guanxi through regular WeChat
  • Hold internal debriefs to evaluate whether travel goals were met.

HR Tip: Encourage employees to document cultural insights. This builds knowledge for future business trips and reduces risks for new travelers.

6. HR Recommendations for Employers Sending Staff to China

Employers should treat China business trips as part of broader HR planning. This ensures compliance, employee safety, and long-term business success. Longer trips (stays beyond 90 days) may require a Z visa (work visa) and a residence permit. Employers must also comply with China’s labor contract law if staff are assigned beyond short-term visits. Provide cultural training before departure. Employees should be prepared for long banquets, late-night negotiations, and formal etiquette.

Challenges to expect and how to overcome them

  • Jet lag. China is 6–7 hours ahead of Europe and 12–13 hours ahead of the U.S. Encourage travelers to adjust schedules before departure.
  • Cultural fatigue. Banquets often include heavy drinking. Offer staff polite ways to refuse alcohol if needed.
  • Factory inspections. Some suppliers may showcase only their best production lines. Always conduct random checks.
  • Connectivity. Internet restrictions may slow communication. Always carry offline maps and backup files.

7. Conclusion

A business trip to China is not just a visit. It is an investment in long-term partnerships. Proper preparation ensures compliance, safety, and cultural alignment. For employers, supporting staff with training, insurance, and compliance checks turns a routine trip into a strategic advantage. Planning your first business visit to China? VVR International – VVR RH supports global companies with:

  • HR outsourcing services.
  • Recruiting and compliance with Chinese labor law.
  • Cultural and travel preparation for staff.
  • Employer of Record (EOR) solutions to test the market without heavy setup costs.

👉 Contact us today to transform your China business trip into long-term business growth.

Share your project with us via contact@vvrinternational.com.

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FAQ

  • What are the main HR challenges in China that outsourcing helps foreign companies solve?

The main HR challenges in China include compliance with labor contract law, managing payroll across different cities, handling social insurance and housing fund contributions, and navigating work permit requirements for foreign employees.

HR outsourcing for foreign companies in China addresses these issues by providing local expertise, payroll outsourcing services, contract management under mutual agreement rules, and support for work permits. This allows companies to operate smoothly while minimizing legal and operational risks.

  • How do HR outsourcing services in China support strategic HR management and long-term growth?

HR outsourcing services in China support strategic HR management, aligning with modern HR practices in China, including digital HR solutions, employee retention strategies, and ESG-focused HR policies. By outsourcing HR functions, companies gain access to market insights, salary benchmarks, and compliance monitoring, enabling them to build sustainable teams in China while adapting to workforce trends and long-term business objectives.

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Agri-food in China: a market between dependence and diversification

Agri-food in China: a market between dependence and diversification

A strategic market at the heart of global food tensions

In 2024, China imported 188 billion euros worth of agricultural and agri-food products. This impressive figure reflects a structural reality: despite its desire to move towards self-sufficiency, China must rely on imports to feed its population of 1.4 billion. Rapid urbanization, rising living standards, diversification of dietary habits and pressure on domestic production reinforce this underlying trend.

China’s trade balance is largely in deficit, as the country turns massively to its partners to secure its supplies. 25% of its imports come from Brazil, the main supplier of soy and meat, 12% from the United States, and 8% from the European Union. Also noteworthy: the rise of Asian partners such as Thailand (6%), a sign of the regionalization of trade.

Agri-food in China: a growing sector, targeted needs

Among the agri-food products imported into China, 57% are raw agricultural products, notably :

  • Oilseeds (30% alone),
  • Meats (11%)
  • Aquatic products (9%)
  • Cereals (7%)
  • Fats and oils (6%)

Processed products, including ready-made meals, preserves, sauces and cold meats, account for 45% of Chinese food imports. Finally, alcoholic beverages still account for a small share (2%), but they concentrate a high value and premium demand, particularly in the European wine segment.

This segmentation illustrates strong demand for plant and animal proteins, raw materials and processed products, in response to new consumer habits.

Rising food expenditure reflecting increased purchasing power

In 2024, the average annual food expenditure of Chinese households will reach 32,994 yuan, or around 4,300 euros. This already significant sum climbs sharply in the major metropolises: up to 7,300 euros in Shanghai and 6,786 euros in Beijing. This trend, linked to urbanization, the development of the middle classes and growing purchasing power, is stimulating demand for varied, safe, premium and practical products.

Chinese food imports on the rise

The Chinese market for imported food products is growing at an annual rate of 15%, well above the world average of 4%. Among imported products, the meat and charcuterie sector is experiencing strong growth, with 6.6 million tonnes in 2023, over +2.25% on the previous year[1] . Consumption of ready-to-eat products and snacks is booming, in line with the lifestyles of young urbanites, who prefer quick, healthy and even innovative solutions.[2]

This dynamism offers particularly interesting opportunities for companies capable of combining quality, innovation and understanding of the local market.

Europe as a leading partner for Chinese supplies

In 2024, China imported €14.5 billion worth of European agricultural and food products. This figure is rising, with France leading the way at 4.3 billion euros, followed by Spain, the Netherlands and Germany. What distinguishes Europe in this market is the complementarity of its national offerings: each country exports different products, which limits intra-European competition. Germany exports food preparations, Spain meat and pork products, France wines, cereals and dairy products, the Netherlands dairy products and cereal preparations.

 

France: European leader with rising exports

China imported 4.3 billion euros worth of French agricultural products in 2024, making France the leading European supplier to the Chinese market by value (30% of European imports are French). Between 2018 and 2023, its agri-food exports grew by 65%, a significant figure that underlines the potential of this commercial partnership.

China is now France’s 8th largest customer by value for agri-food products. France will be China’s 12th largest supplier in 2024.

French exports to China in 2024 are dominated by :

  • Alcoholic beverages (37%), notably wines and spirits;
  • Cereals (27%): France is the leading supplier of barley;
  • Dairy products (9%), in constant growth.

These performances illustrate France’s ability to adapt to the expectations of Chinese consumers, particularly in terms of quality, safety and traceability.

Opportunities for international exporters in the agriculture and agrifood sector

The Chinese market offers numerous opportunities for foreign companies capable of offering :

  • Traceable, safe products that comply with Chinese standards,
  • Formats adapted to the local market and lifestyle,
  • A premium or innovative image,
  • Practical food solutions for the urban lifestyle.

Growth segments for all international players include :

  • Upscale snacking,
  • High added-value dairy products,
  • Fruit, vegetables and processed products,
  • Traditional cereals and breads adapted to local tastes.

Organic produce is also enjoying strong growth in China. By 2022, Chinese consumption of organic food products will be worth 12.4 billion euros, making China Asia’s leading market for organic products, and the 3rd largest in the world.

China’s growing export power in the agri-food sector

Alongside its imports, China is developing its own agri-food exports, which reached $95 billion in 2024. It is particularly active in :

  • Seafood products (fish, shrimps),
  • Processed fruit and vegetables,
  • Cereals and cereal derivatives,
  • Processed products such as sauces and preserves.

China is no longer content to import: it is becoming a global agri-food player, capable of competing in certain segments.

The Chinese agri-food market in full transformation

The Chinese agrifood market is undergoing rapid change, driven by sustained domestic growth, galloping urbanization and demanding consumers. For international players, it’s a promising but demanding market, requiring agility, consistency and a genuine local strategy. Importers must adapt by focusing on :

  • Product innovation,
  • Understanding local habits,
  • Mastery of Chinese regulations,
  • Building solid partnerships with local distributors and platforms.

For over 26 years, VVR International has been assisting food companies with their development projects in China. From strategic positioning, to developing brand awareness, to import and distribution procedures, VVR International’s experts support foreign companies every step of the way.

 

Sources:

Business France

https://agreste.agriculture.gouv.fr/agreste-web/download/publication/publie/IraCex2425/2024_25inforapcommerceext.pdf

https://www.tresor.economie.gouv.fr/Articles/2024/02/01/la-veille-agri-agro-du-ser-de-pekin-semaine-du-01-fevrier-2024

https://www.tresor.economie.gouv.fr/Articles/2024/11/01/la-veille-agri-agro-du-ser-de-pekin-premiere-quinzaine-d-octobre-2024

[1]  https://www.teamfrance-export.fr/fiche-marche/produits-alimentaires/viandes-et-charcuterie/CN

[2] https://www.lemoci.com/actualites/actualites/agroalimentaire-la-chine-continue-doffrir-des-opportunites-export-malgre-tout/

 

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China, leader in renewable energy in 2025?

China, leader in renewable energy in 2025?

China, whose industrial and economic development has long relied on fossil fuels, particularly coal, is transforming its energy model and becoming a leader in the field of renewable energy. This expansion of clean energy and the simultaneous reduction of dependence on fossil fuels are based on massive investments and innovations.

Ambitious renewable energy targets

By the end of 2025, China has set itself several major objectives as part of its 14th five-year plan aimed at establishing its dominance in the clean energy sector worldwide:

  • To achieve 20% of its energy consumption from non-fossil sources. This objective marks an acceleration towards a cleaner energy mix in line with international climate commitments.
  • Massively increase solar and wind capacity. With 887 GW of solar capacity and 521 GW of wind capacity, the country has already exceeded its target of at least 1200 GW of solar and wind capacity by 2030. In 2024, with more than 356 GW of new installed capacity (277 gigawatts (GW) in solar capacity and 80 GW of new wind capacity), China is well ahead of the European Union and demonstrating its commitment to renewable energy. By the end of 2025, 371 GW more should be commissioned.
  • Reducing coal consumption: China wants to reduce its dependence on fossil fuels in its energy mix.
  • Developing green hydrogen. The country aims to achieve an annual production of 100,000 to 200,000 tons of green hydrogen and deploy 50,000 hydrogen-powered vehicles by the end of 2025.
  • Strengthen nuclear capacity. China plans to reach 70 GW of nuclear capacity, an increase of 40% over five years.
  • Increase energy storage capacity. More than 30 GW will be added to optimize the management of renewable energies.

An energy transition fraught with pitfalls

While China has strong climate ambitions, several challenges must be met to achieve this energy transition.

1. Chinese electricity production still dependent on coal

Despite massive investment in renewables, coal still accounts for a very large share of Chinese electricity production. In 2024, a program to build new coal-fired power plants with a total capacity of 94.5 gigawatts (GW) was launched in China. This program is the largest launched since 2015 and accounts for 95% of new coal-fired power plants worldwide. Despite this, in the first half of 2024, building permits for coal-fired power plants fell by 83% and China. Nevertheless, gradual reduction remains a complex challenge. The challenge is to ensure a transition without disrupting the country’s energy stability.

2. Striking a balance between economic growth and emissions reduction

China must maintain strong economic growth while reducing its CO₂ emissions. The country aims to peak emissions before 2030 and achieve carbon neutrality by 2060. This is a considerable challenge that involves transforming certain sectors such as heavy industry and transportation. It is also a question of improving energy efficiency, as many Chinese industries need to be modernized to reduce their energy needs.

3. Securing the energy supply

As the world’s leading oil importer and a major consumer of natural gas, China remains vulnerable to geopolitical tensions and fluctuations in energy prices. Increasing energy independence through the development of renewables and nuclear power is a priority.

4. Integrating renewable energies into the Chinese electricity grid

With such rapid growth in wind and solar capacity, adapting the electricity grid is becoming a strategic issue. The intermittency of renewables poses management challenges that require storage solutions and infrastructure modernization.

5. Pollution and the transition of Chinese cities

The fight against air pollution in Chinese cities, mainly due to the use of coal, is a major health and environmental challenge. China’s major cities must accelerate their energy transition by developing clean transportation, reducing the use of coal and improving the energy efficiency of buildings. These efforts should enable China to reduce its energy needs and improve air quality in Chinese cities.

The economic impacts of the energy transition in China

The Chinese energy transition is not limited to an ecological transformation: it is also profoundly redefining the country’s economy. With investments estimated at between 14,000 and 17,000 billion dollars by 2060, China is betting on green infrastructure and clean technologies to maintain its growth. This transformation is accompanied by a massive reallocation of resources, favoring innovation and domestic consumption to the detriment of fossil industries.

Among the main economic impacts of this transition are:

  • Creation of green jobs: in 2022, there were already more than 54 million green jobs in China, including 4 million in renewable energies.
  • Opportunities for innovation: the transition favors the development of new technologies, particularly in energy storage and carbon capture.
  • New growth drivers: by becoming a world leader in renewable energy, China is diversifying its economy and strengthening its influence on international markets.
  • Development of green finance: Beijing is accelerating sustainable investment to finance this transition and minimize economic risks.

China, leader in renewable energy?

China is seeking to reduce its dependence on fossil fuels, while stimulating its growth through clean technologies. With record investments and exponential growth in its renewable energy capacity, China is pursuing its energy transition efforts.

VVR International supports international companies in the energy transition sector in China

In the Chinese renewable energy sector, in-depth knowledge of local dynamics, public policies, regulations and key partners is necessary to seize development opportunities. It is in this context that VVR International has been supporting international companies wishing to develop in China for more than 26 years. Our teams, based in China and France, support players in the renewable energy sector – equipment manufacturers, technology solution providers, project developers – in defining their establishment strategy, searching for reliable partners, analyzing the regulatory framework and the operational management of their development projects in China.

Sources:

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The main traditional and commercial celebrations in China: holidays in 2025

The main traditional and commercial celebrations in China: holidays in 2025

China, with its thousand-year-old history, is a country where tradition and modernity coexist. Traditional festivals play a central role, combining ancestral rituals with family gatherings. Alongside these cultural celebrations, commercial festivals, often inspired by global trends or local initiatives, complete the calendar of key events. In 2025, several of these celebrations will give rise to specific public holidays or holiday periods, marking crucial moments in the daily lives of the Chinese people. In this article, we take a look at the most important traditional and commercial festivals in China, with details of the public holidays and dates to remember this year.

Traditional festivals: cultural and family pillars

Chinese New Year: from 29 January to 4 February 2025 (public holidays)

Chinese New Year, also known as the Spring Festival (春节 – Chūnjié), is the most important festival in China. Based on the lunar calendar, it falls in 2025 on Wednesday 29 January, ushering in the Year of the Snake. This period is synonymous with family reunions, abundant feasting and traditional rituals such as cleaning houses to chase away evil spirits and the famous fireworks display. The official public holidays run from 29 January to 4 February, although the festivities often last a fortnight.

Cultural anecdote :

Every year, millions of Chinese make massive moves across the country to reunite with their families. This phenomenon, known as Chunyun (春运), is the largest annual human migration in the world.

Lantern Festival: 12 February 2025

Bringing the Chinese New Year festivities to a close, the Lantern Festival (元宵节 – Yuánxiāo jié) takes place on 12 February 2025. On this day, colourful lanterns light up the streets, lion dances and parades are held, and traditional foods such as tangyuan (glutinous rice balls) are eaten.

Qingming Festival: 4 April 2025 (public holiday)

Also known as the Festival of the Dead (清明节 – Qīngmíng jié), this day is dedicated to remembering ancestors. Families visit the cemeteries to clean the graves and make offerings. In 2025, Qingming falls on Friday 4 April, providing an opportunity for an extended weekend.

Dragon Boat Festival: 31 May 2025 (public holiday)

This festival, celebrated on 31 May 2025, commemorates the poet Qu Yuan, an emblematic figure of ancient China. The programme includes dragon boat races, spectacular river competitions and zongzi (pyramids of glutinous rice wrapped in bamboo leaves). This day will be a public holiday, so you can make the most of the festivities.

Mid-Autumn Festival: 6 October 2025 (public holiday)

The Mid-Autumn Festival (中秋节 – Zhōngqiū jié), also known as the Moon Festival, is celebrated as a public holiday on 6 October 2025. Considered the second most important festival after Chinese New Year, it is marked by family gatherings to admire the full moon while enjoying mooncakes.

National Holiday: from 1 to 7 October 2025 (Golden Week)

National Day (国庆节 – Guóqìng jié), celebrated on 1 October, marks the creation of the People’s Republic of China in 1949. It gives rise to a week-long holiday known as Golden Week. This is a key period for tourism, both inside and outside the country.

Shopping festivals: between innovation and consumption

Singles’ Day: 11 November 2025

Known as Guanggun Jie (光棍节), Singles’ Day has become a global shopping phenomenon thanks to Alibaba. In 2025, this event, which falls on Tuesday 11 November, will once again be marked by record sales on online shopping platforms, attracting millions of shoppers in search of bargains.

The Double Twelve: 12 December 2025

Inspired by the success of 11 November, Double Twelfth (双十二) is a day of promotions, although not as intense as Singles’ Day. This day allows retailers to sell their remaining stock at attractive prices.

Chinese Valentine’s Day: 29 August 2025

Chinese Valentine’s Day, or Qixi (七夕节), falls on 29 August 2025. Inspired by a romantic legend between two lovers separated by the Milky Way, this holiday is increasingly embraced by the younger urban generations, who celebrate love with gifts and romantic dinners.

The organisation of public holidays in 2025: between work and rest

In 2025, public holidays in China follow a particular logic. In order to maximise rest periods, the authorities often adjust the weekends that precede or follow public holidays. For example, for Chinese New Year or Golden Week, working days may be moved to allow longer periods of leave. Here is a summary of public holidays in 2025:

  • Lunar New Year: 29 January to 4 February
  • Qingming: 4 April
  • Labour Day: 1 May
  • Dragon Boat Festival: 31 May
  • Fête de la Mi-Automne and Fête Nationale combined: 1 to 7 October

Conclusion: a calendar rich in tradition and opportunity

Chinese festivals, whether traditional or commercial, punctuate daily life throughout the year. In 2025, they will offer not only moments of celebration and family gathering, but also opportunities for businesses and commerce to stand out from the crowd. Understanding these events is essential for anyone wishing to immerse themselves in Chinese culture or develop projects in this fascinating market.

Need advice on how to maximise your impact on the Chinese market? Contact VVR International! We’ll be delighted to help you with your projects in the Chinese market. contact@vvrinternational.com

Download our 2025 holiday calendar below:

Calendrier des fêtes en Chine 2025

Calendrier des fêtes en Chine 2025

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