Category: Actualités du marché chinois

How to make your first business trip to China in 2025 a success: practical advice and HR recommendations

How to make your first business trip to China in 2025 a success: practical advice and HR recommendations

China is one of the most attractive and complex markets for French companies seeking international growth. With the easing of entry formalities, the country is once again attracting executives, project leaders, and site managers. But a business trip to China requires meticulous preparation, including identifying the regions to visit[1] , specific regulations, cultural customs, and the realities on the ground. In this article, we share tips for a successful first business trip to China in 2025.

Entry formalities: a welcome but regulated relaxation

In 2025, China will maintain its visa exemption policy for French nationals (and several other countries) for stays of up to 30 days, including for business purposes. However, passports must be valid for at least six months after the date of departure from Chinese territory.

For longer stays or specific purposes (trade shows, complex business missions), a business visa (type M or F) is still required. It is issued upon presentation of documents such as a letter of invitation, proof of accommodation, a return airline ticket, and proof of financial resources.

International health insurance covering the entire stay is strongly recommended. Fingerprints will be taken upon arrival.

Prepare your trip to China effectively

Planning your trip

It is essential to plan ahead:

  • Book flights and accommodation, especially during major trade fairs (Canton, Shanghai) when hotel demand is high.
  • Choosing a hotel, ideally close to the meeting venues or in business districts, to optimize time and logistical efficiency.

Connectivity and payments in China

  • Although Wi-Fi is available everywhere in China, a local eSIM, purchased upon arrival at the airport, offers fast access to 5G.
  • Mobile payment is widespread in China. It is essential to install Alipay or WeChat Pay, which are now accessible to foreigners via international cards.
  • Please note that certain websites and social networks are inaccessible in China, so you will need to make arrangements.

Mobility: plan your internal travel in advance

China is a vast country: traveling within the country can take several hours depending on the region.

  • Between cities, opt for high-speed trains or domestic flights.
  • Within major cities (Shanghai, Beijing), public transportation is often faster than cars due to heavy traffic, and metro maps can be easily downloaded to cell phones.
  • You should also download the DiDi app, the local equivalent of Uber, which you can pay for directly using Alipay or WeChat Pay.

Understanding Chinese business culture

To succeed in China, you need to understand and respect local social and professional codes.

Politeness, punctuality, and symbolism

  • Punctuality is more than expected, and meetings often begin in a formal manner.
  • It is appreciated to bring a symbolic business gift.
  • Learning a few greetings in Mandarin is a positive sign of cultural engagement.

Guanxi: essential relationship capital

Guanxi, or a network of personal and professional relationships, is a prerequisite for doing business. Building trust often involves:

  • Informal exchanges (meals, visits, introductions),
  • Recognition of hierarchies,
  • Maintaining regular contact with your contacts.

How can you start your development in China with flexibility? Wage portage as a first step

When starting a project in China, it is essential to structure your local presence. A relevant option for getting started is wage portage, which allows a foreign company to quickly have a local representative who is operational without creating a legal structure on site.

Wage portage allows you to:

  • Benefit from a trusted employee, either expatriate or locally recruited, to manage relationships with customers, distributors, or industrial supervisors
  • Assess the market in a concrete way, without taking structural risks and limiting investment;
  • Build a progressive HR vision: target profiles, management methods to be adapted, future organization to be defined.

Wage portage is an ideal solution for testing the Chinese market with agility while laying the foundations for a sustainable human resources strategy.

VVR HR, through its umbrella company services, handles the administrative, contractual, and social management of the employee, while ensuring legal compliance and supporting the foreign company in the start-up of its project.

Read the dedicated article: Payroll services in China: everything you need to know

VVR HR: your partner for structuring your teams in China

VVR International has been supporting French companies in their development in China for over 25 years with a comprehensive range of services. The HR department offers:

  • Recruitment of local or international profiles
  • Outsourcing of HR functions (payroll, contracts, onboarding)
  • Payroll services and incubation
  • Legal and regulatory support
  • Intercultural coaching for executives and teams
  • HR audit and implementation diagnosis

Find out more: Recruitment & Umbrella Services – VVR International, strategic development, production, sourcing, distribution, etc.

Contact us!

[1] To learn more about the unique characteristics of China’s largest cities, read our article: Journey to the heart of China’s key business cities.

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Agri-food in China: a market between dependence and diversification

Agri-food in China: a market between dependence and diversification

A strategic market at the heart of global food tensions

In 2024, China imported 188 billion euros worth of agricultural and agri-food products. This impressive figure reflects a structural reality: despite its desire to move towards self-sufficiency, China must rely on imports to feed its population of 1.4 billion. Rapid urbanization, rising living standards, diversification of dietary habits and pressure on domestic production reinforce this underlying trend.

China’s trade balance is largely in deficit, as the country turns massively to its partners to secure its supplies. 25% of its imports come from Brazil, the main supplier of soy and meat, 12% from the United States, and 8% from the European Union. Also noteworthy: the rise of Asian partners such as Thailand (6%), a sign of the regionalization of trade.

Agri-food in China: a growing sector, targeted needs

Among the agri-food products imported into China, 57% are raw agricultural products, notably :

  • Oilseeds (30% alone),
  • Meats (11%)
  • Aquatic products (9%)
  • Cereals (7%)
  • Fats and oils (6%)

Processed products, including ready-made meals, preserves, sauces and cold meats, account for 45% of Chinese food imports. Finally, alcoholic beverages still account for a small share (2%), but they concentrate a high value and premium demand, particularly in the European wine segment.

This segmentation illustrates strong demand for plant and animal proteins, raw materials and processed products, in response to new consumer habits.

Rising food expenditure reflecting increased purchasing power

In 2024, the average annual food expenditure of Chinese households will reach 32,994 yuan, or around 4,300 euros. This already significant sum climbs sharply in the major metropolises: up to 7,300 euros in Shanghai and 6,786 euros in Beijing. This trend, linked to urbanization, the development of the middle classes and growing purchasing power, is stimulating demand for varied, safe, premium and practical products.

Chinese food imports on the rise

The Chinese market for imported food products is growing at an annual rate of 15%, well above the world average of 4%. Among imported products, the meat and charcuterie sector is experiencing strong growth, with 6.6 million tonnes in 2023, over +2.25% on the previous year[1] . Consumption of ready-to-eat products and snacks is booming, in line with the lifestyles of young urbanites, who prefer quick, healthy and even innovative solutions.[2]

This dynamism offers particularly interesting opportunities for companies capable of combining quality, innovation and understanding of the local market.

Europe as a leading partner for Chinese supplies

In 2024, China imported €14.5 billion worth of European agricultural and food products. This figure is rising, with France leading the way at 4.3 billion euros, followed by Spain, the Netherlands and Germany. What distinguishes Europe in this market is the complementarity of its national offerings: each country exports different products, which limits intra-European competition. Germany exports food preparations, Spain meat and pork products, France wines, cereals and dairy products, the Netherlands dairy products and cereal preparations.

 

France: European leader with rising exports

China imported 4.3 billion euros worth of French agricultural products in 2024, making France the leading European supplier to the Chinese market by value (30% of European imports are French). Between 2018 and 2023, its agri-food exports grew by 65%, a significant figure that underlines the potential of this commercial partnership.

China is now France’s 8th largest customer by value for agri-food products. France will be China’s 12th largest supplier in 2024.

French exports to China in 2024 are dominated by :

  • Alcoholic beverages (37%), notably wines and spirits;
  • Cereals (27%): France is the leading supplier of barley;
  • Dairy products (9%), in constant growth.

These performances illustrate France’s ability to adapt to the expectations of Chinese consumers, particularly in terms of quality, safety and traceability.

Opportunities for international exporters in the agriculture and agrifood sector

The Chinese market offers numerous opportunities for foreign companies capable of offering :

  • Traceable, safe products that comply with Chinese standards,
  • Formats adapted to the local market and lifestyle,
  • A premium or innovative image,
  • Practical food solutions for the urban lifestyle.

Growth segments for all international players include :

  • Upscale snacking,
  • High added-value dairy products,
  • Fruit, vegetables and processed products,
  • Traditional cereals and breads adapted to local tastes.

Organic produce is also enjoying strong growth in China. By 2022, Chinese consumption of organic food products will be worth 12.4 billion euros, making China Asia’s leading market for organic products, and the 3rd largest in the world.

China’s growing export power in the agri-food sector

Alongside its imports, China is developing its own agri-food exports, which reached $95 billion in 2024. It is particularly active in :

  • Seafood products (fish, shrimps),
  • Processed fruit and vegetables,
  • Cereals and cereal derivatives,
  • Processed products such as sauces and preserves.

China is no longer content to import: it is becoming a global agri-food player, capable of competing in certain segments.

The Chinese agri-food market in full transformation

The Chinese agrifood market is undergoing rapid change, driven by sustained domestic growth, galloping urbanization and demanding consumers. For international players, it’s a promising but demanding market, requiring agility, consistency and a genuine local strategy. Importers must adapt by focusing on :

  • Product innovation,
  • Understanding local habits,
  • Mastery of Chinese regulations,
  • Building solid partnerships with local distributors and platforms.

For over 26 years, VVR International has been assisting food companies with their development projects in China. From strategic positioning, to developing brand awareness, to import and distribution procedures, VVR International’s experts support foreign companies every step of the way.

 

Sources:

Business France

https://agreste.agriculture.gouv.fr/agreste-web/download/publication/publie/IraCex2425/2024_25inforapcommerceext.pdf

https://www.tresor.economie.gouv.fr/Articles/2024/02/01/la-veille-agri-agro-du-ser-de-pekin-semaine-du-01-fevrier-2024

https://www.tresor.economie.gouv.fr/Articles/2024/11/01/la-veille-agri-agro-du-ser-de-pekin-premiere-quinzaine-d-octobre-2024

[1]  https://www.teamfrance-export.fr/fiche-marche/produits-alimentaires/viandes-et-charcuterie/CN

[2] https://www.lemoci.com/actualites/actualites/agroalimentaire-la-chine-continue-doffrir-des-opportunites-export-malgre-tout/

 

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China, leader in renewable energy in 2025?

China, leader in renewable energy in 2025?

China, whose industrial and economic development has long relied on fossil fuels, particularly coal, is transforming its energy model and becoming a leader in the field of renewable energy. This expansion of clean energy and the simultaneous reduction of dependence on fossil fuels are based on massive investments and innovations.

Ambitious renewable energy targets

By the end of 2025, China has set itself several major objectives as part of its 14th five-year plan aimed at establishing its dominance in the clean energy sector worldwide:

  • To achieve 20% of its energy consumption from non-fossil sources. This objective marks an acceleration towards a cleaner energy mix in line with international climate commitments.
  • Massively increase solar and wind capacity. With 887 GW of solar capacity and 521 GW of wind capacity, the country has already exceeded its target of at least 1200 GW of solar and wind capacity by 2030. In 2024, with more than 356 GW of new installed capacity (277 gigawatts (GW) in solar capacity and 80 GW of new wind capacity), China is well ahead of the European Union and demonstrating its commitment to renewable energy. By the end of 2025, 371 GW more should be commissioned.
  • Reducing coal consumption: China wants to reduce its dependence on fossil fuels in its energy mix.
  • Developing green hydrogen. The country aims to achieve an annual production of 100,000 to 200,000 tons of green hydrogen and deploy 50,000 hydrogen-powered vehicles by the end of 2025.
  • Strengthen nuclear capacity. China plans to reach 70 GW of nuclear capacity, an increase of 40% over five years.
  • Increase energy storage capacity. More than 30 GW will be added to optimize the management of renewable energies.

An energy transition fraught with pitfalls

While China has strong climate ambitions, several challenges must be met to achieve this energy transition.

1. Chinese electricity production still dependent on coal

Despite massive investment in renewables, coal still accounts for a very large share of Chinese electricity production. In 2024, a program to build new coal-fired power plants with a total capacity of 94.5 gigawatts (GW) was launched in China. This program is the largest launched since 2015 and accounts for 95% of new coal-fired power plants worldwide. Despite this, in the first half of 2024, building permits for coal-fired power plants fell by 83% and China. Nevertheless, gradual reduction remains a complex challenge. The challenge is to ensure a transition without disrupting the country’s energy stability.

2. Striking a balance between economic growth and emissions reduction

China must maintain strong economic growth while reducing its CO₂ emissions. The country aims to peak emissions before 2030 and achieve carbon neutrality by 2060. This is a considerable challenge that involves transforming certain sectors such as heavy industry and transportation. It is also a question of improving energy efficiency, as many Chinese industries need to be modernized to reduce their energy needs.

3. Securing the energy supply

As the world’s leading oil importer and a major consumer of natural gas, China remains vulnerable to geopolitical tensions and fluctuations in energy prices. Increasing energy independence through the development of renewables and nuclear power is a priority.

4. Integrating renewable energies into the Chinese electricity grid

With such rapid growth in wind and solar capacity, adapting the electricity grid is becoming a strategic issue. The intermittency of renewables poses management challenges that require storage solutions and infrastructure modernization.

5. Pollution and the transition of Chinese cities

The fight against air pollution in Chinese cities, mainly due to the use of coal, is a major health and environmental challenge. China’s major cities must accelerate their energy transition by developing clean transportation, reducing the use of coal and improving the energy efficiency of buildings. These efforts should enable China to reduce its energy needs and improve air quality in Chinese cities.

The economic impacts of the energy transition in China

The Chinese energy transition is not limited to an ecological transformation: it is also profoundly redefining the country’s economy. With investments estimated at between 14,000 and 17,000 billion dollars by 2060, China is betting on green infrastructure and clean technologies to maintain its growth. This transformation is accompanied by a massive reallocation of resources, favoring innovation and domestic consumption to the detriment of fossil industries.

Among the main economic impacts of this transition are:

  • Creation of green jobs: in 2022, there were already more than 54 million green jobs in China, including 4 million in renewable energies.
  • Opportunities for innovation: the transition favors the development of new technologies, particularly in energy storage and carbon capture.
  • New growth drivers: by becoming a world leader in renewable energy, China is diversifying its economy and strengthening its influence on international markets.
  • Development of green finance: Beijing is accelerating sustainable investment to finance this transition and minimize economic risks.

China, leader in renewable energy?

China is seeking to reduce its dependence on fossil fuels, while stimulating its growth through clean technologies. With record investments and exponential growth in its renewable energy capacity, China is pursuing its energy transition efforts.

VVR International supports international companies in the energy transition sector in China

In the Chinese renewable energy sector, in-depth knowledge of local dynamics, public policies, regulations and key partners is necessary to seize development opportunities. It is in this context that VVR International has been supporting international companies wishing to develop in China for more than 26 years. Our teams, based in China and France, support players in the renewable energy sector – equipment manufacturers, technology solution providers, project developers – in defining their establishment strategy, searching for reliable partners, analyzing the regulatory framework and the operational management of their development projects in China.

Sources:

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The main traditional and commercial celebrations in China: holidays in 2025

The main traditional and commercial celebrations in China: holidays in 2025

China, with its thousand-year-old history, is a country where tradition and modernity coexist. Traditional festivals play a central role, combining ancestral rituals with family gatherings. Alongside these cultural celebrations, commercial festivals, often inspired by global trends or local initiatives, complete the calendar of key events. In 2025, several of these celebrations will give rise to specific public holidays or holiday periods, marking crucial moments in the daily lives of the Chinese people. In this article, we take a look at the most important traditional and commercial festivals in China, with details of the public holidays and dates to remember this year.

Traditional festivals: cultural and family pillars

Chinese New Year: from 29 January to 4 February 2025 (public holidays)

Chinese New Year, also known as the Spring Festival (春节 – Chūnjié), is the most important festival in China. Based on the lunar calendar, it falls in 2025 on Wednesday 29 January, ushering in the Year of the Snake. This period is synonymous with family reunions, abundant feasting and traditional rituals such as cleaning houses to chase away evil spirits and the famous fireworks display. The official public holidays run from 29 January to 4 February, although the festivities often last a fortnight.

Cultural anecdote :

Every year, millions of Chinese make massive moves across the country to reunite with their families. This phenomenon, known as Chunyun (春运), is the largest annual human migration in the world.

Lantern Festival: 12 February 2025

Bringing the Chinese New Year festivities to a close, the Lantern Festival (元宵节 – Yuánxiāo jié) takes place on 12 February 2025. On this day, colourful lanterns light up the streets, lion dances and parades are held, and traditional foods such as tangyuan (glutinous rice balls) are eaten.

Qingming Festival: 4 April 2025 (public holiday)

Also known as the Festival of the Dead (清明节 – Qīngmíng jié), this day is dedicated to remembering ancestors. Families visit the cemeteries to clean the graves and make offerings. In 2025, Qingming falls on Friday 4 April, providing an opportunity for an extended weekend.

Dragon Boat Festival: 31 May 2025 (public holiday)

This festival, celebrated on 31 May 2025, commemorates the poet Qu Yuan, an emblematic figure of ancient China. The programme includes dragon boat races, spectacular river competitions and zongzi (pyramids of glutinous rice wrapped in bamboo leaves). This day will be a public holiday, so you can make the most of the festivities.

Mid-Autumn Festival: 6 October 2025 (public holiday)

The Mid-Autumn Festival (中秋节 – Zhōngqiū jié), also known as the Moon Festival, is celebrated as a public holiday on 6 October 2025. Considered the second most important festival after Chinese New Year, it is marked by family gatherings to admire the full moon while enjoying mooncakes.

National Holiday: from 1 to 7 October 2025 (Golden Week)

National Day (国庆节 – Guóqìng jié), celebrated on 1 October, marks the creation of the People’s Republic of China in 1949. It gives rise to a week-long holiday known as Golden Week. This is a key period for tourism, both inside and outside the country.

Shopping festivals: between innovation and consumption

Singles’ Day: 11 November 2025

Known as Guanggun Jie (光棍节), Singles’ Day has become a global shopping phenomenon thanks to Alibaba. In 2025, this event, which falls on Tuesday 11 November, will once again be marked by record sales on online shopping platforms, attracting millions of shoppers in search of bargains.

The Double Twelve: 12 December 2025

Inspired by the success of 11 November, Double Twelfth (双十二) is a day of promotions, although not as intense as Singles’ Day. This day allows retailers to sell their remaining stock at attractive prices.

Chinese Valentine’s Day: 29 August 2025

Chinese Valentine’s Day, or Qixi (七夕节), falls on 29 August 2025. Inspired by a romantic legend between two lovers separated by the Milky Way, this holiday is increasingly embraced by the younger urban generations, who celebrate love with gifts and romantic dinners.

The organisation of public holidays in 2025: between work and rest

In 2025, public holidays in China follow a particular logic. In order to maximise rest periods, the authorities often adjust the weekends that precede or follow public holidays. For example, for Chinese New Year or Golden Week, working days may be moved to allow longer periods of leave. Here is a summary of public holidays in 2025:

  • Lunar New Year: 29 January to 4 February
  • Qingming: 4 April
  • Labour Day: 1 May
  • Dragon Boat Festival: 31 May
  • Fête de la Mi-Automne and Fête Nationale combined: 1 to 7 October

Conclusion: a calendar rich in tradition and opportunity

Chinese festivals, whether traditional or commercial, punctuate daily life throughout the year. In 2025, they will offer not only moments of celebration and family gathering, but also opportunities for businesses and commerce to stand out from the crowd. Understanding these events is essential for anyone wishing to immerse themselves in Chinese culture or develop projects in this fascinating market.

Need advice on how to maximise your impact on the Chinese market? Contact VVR International! We’ll be delighted to help you with your projects in the Chinese market. contact@vvrinternational.com

Download our 2025 holiday calendar below:

Calendrier des fêtes en Chine 2025

Calendrier des fêtes en Chine 2025

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