VVR International, partner of the French Pavilion at the 8th China International Import Expo (CIIE) in Shanghai

From November 6 to 10, 2025, Shanghai hosted the 8th edition of the China International Import Expo (CIIE), the event for all international companies wishing to strengthen their presence in the Chinese market. VVR International was proud to be a partner of the French Pavilion, organized by Business France, and to support an initiative that illustrates the transformations taking place in the Chinese economy: greater openness to foreign products and the rising expectations of Chinese consumers.

Chloé Berndt and Xia Dan, associate directors of VVR International, were present at the inauguration of the French Pavilion in the presence of Nicolas Forissier, Minister Delegate to the Minister for Europe and Foreign Affairs, in charge of Foreign Trade and Attractiveness, Bertrand Lortholary, French Ambassador to China, and Joan Valadou, French Consul in Shanghai.

A 2025 edition focused on quality

The China International Import Expo (CIIE) showcases foreign companies that import goods into China and reflects the Chinese government’s desire to stimulate domestic consumption by promoting access to quality products. Once again this year, the exhibition halls brought together major international brands, distributors, and discerning Chinese trade visitors.

French expertise in the spotlight

On the initiative of Business France in China, the French Pavilion offered a dozen French companies, professional federations, and regions from various sectors the opportunity to showcase their expertise and the high quality of their products at this major trade show.

Thanks to this partnership, Business France and VVR International are demonstrating their conviction that the complementary nature of their actions to support French companies is an asset for their successful development in China.